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New York Times Feature: Brokers Get Creative

The New York Times // Feb 12, 2013

This past weekend The New York Times recently ran a piece on how the “shortage of New York City apartments for sale is forcing real estate agents to take extreme, if not desperate, measures in order to conjure up listings.” Even in the challenging market, CORE brokers are leading the competition by employing inventive techniques to bring properties to market and make sales.  Jarrod Randolph talks about the importance of relationship building and gives an example of opening communication with the doorman. In addition to that specific instance Randolph adds, “the key to getting inside deals done is being persistent.  You have to commit to building a relationship with the person that is your “in” or the seller themselves.  It takes a lot of trust to want to help someone out or give them an opportunity that isn’t afforded to others.”

Michael Rubin also shared the value in getting conversations going but in his case it was with owners in a building he had a listing in. When neighbors dropped by an open house he approached them about putting their apartment on the market and said he already had buyers lined up. Michael’s bold approach paid off as the couple ended up profiting on the deal.

This NYT’s article highlights the importance of innovative tactics especially as brokers are facing the lack of inventory. CORE’s brokers are stepping out of the box and finding new listings through creative methods and strategic conversations.

Original Article: The New York Times