CORE's Kristina Helb, Elizabeth Kee and Lindsee Silverstein in front of the famed slide.
A penthouse that can double as a playground? We knew a property as unique as our “slide listing” at 425 East 13th Street in the East Village (also known as the A Building) had to be marketed in an innovative way, and innovation is what we sought out. Last Thursday night, CORE held an influencers’ event in the much-talked-about penthouse, bringing together many of New York’s most creative minds in the unique space for a night of networking and wine tasting. The guest list was kept small, and the goal was to get the city’s tastemakers buzzing about the stunning property, which features a very sleek and custom design headlined by a Carsten Höller-eque steel slide connecting the two levels.
Among the attendees were fashion and marketing executives, start-up CEOs, interior designers and architects, magazine publishers and even a VP for the New York Knicks, who probably knows a few guys who appreciate high ceilings. A handful of prospective buyers also toured 2,400-square-foot, $3.99 million condominium throughout the night, which was captured by the “Selling New York” cameras for an upcoming episode. For a gallery of photos from the event, check out CORE’s Facebook page.