Monday, January 13th, 2014

A sampling of last week’s press coverage of CORE and CORE properties.

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A Scarcity of One-Bedrooms
The New York Times
93 Worth and 241 Fifth are featured in this trend piece, with expert insight provided by Doron Zwickel on the prevalence of one-bedroom units in New York City’s latest new development projects. “I believe that most of the product in the works is still geared toward the high end and the mega-rich,” Doron said. “I think it would be wise to create more variety.”

CORE Duo Singing Their Way to Success
Real Estate Weekly
Tom Postilio and Mickey Conlon are featured in this profile piece, documenting how the duo stays true to their Broadway roots within real estate.

Have You Heard: CORE Agent Featured on “Selling New York”
Real Estate Weekly
Lisa Graham is mentioned in this television recap piece, following her appearance on the Season 8 episode of “Selling New York.” For more on that episode, take a look at last week’s SNY epilogue here.



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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive – and compelling – real estate market. Here’s our exclusive, behind-the-scenes look of this week’s episode, “Living Well,” which first aired on January 7th. For more SNY recaps, click here.

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In this week’s episode of Selling New York, Lisa Graham is faced with the challenge of bringing positive vibes to a Madison Avenue apartment listing. Located at Morgan Court and listed by The Reba Miller Team, the 2,321-square-foot 2-bedroom, 2-bathroom home was listed at $3.795 million. With a gut renovation pending, Lisa sought the help of several different experts to give this space a unique transformation.

At the top of the segment, Lisa meets with feng shui consultant Ann Bingley Gallops of Open Spaces Feng Shui to help optimize the space. “We want to make sure the energy is contained within the apartment, and not just rushing right out the window,” said Ann, upon getting a better look at the home. Along with her real estate expertise, Lisa is also well-versed in the importance of a well-received and positive space. Ann’s passion for feng shui perfectly complimented Lisa’s desire to create the perfect ambiance for potential homebuyers.

“Feng shui will make a place feel welcoming, it will make you feel like you’re in charge, and that can really help with a sale,” added Ann.

In order to help buyers visualize the potential in this space, Ann referred Lisa to a set of talented staging professionals. Barbara Brock and Jay Hart of Yonkers’ furniture warehouse Sold With Style were hired for the job, tasked with providing classic pieces to integrate into the space. According to Jay, choosing a great rug would be a staple component of the transformation. “The rug that we choose is really going to set the tone for the rest of the design,” he said. Afterwards, the team proceeded to pull sofas, arm chairs and tables to complete the space.

To further compliment these changes, Lisa also enlisted the help of global ritual expert Barbara Biziou, to complete a space cleansing ritual that would create a positive environment within the apartment. In anticipation of the listing’s upcoming open house, Barbara would be integral in positioning the event around wellness in the home. “I absolutely think that if we can change the energy in this apartment, it can have a very positive, practical effect,” she said.

After prepping the home, the day of the open house finally arrives, with guests including members of the New York real estate brokerage community and interested homebuyers. After a formal energy ritual performed by Barbara, guests had an opportunity to explore the rest of the home. With several clients in awe of the space and new design, it is safe to say all of Lisa’s efforts were a success!

Read below to find out what happened when the cameras stopped rolling, more about Morgan Court and what didn’t make it into today’s episode of Selling New York! (more…)



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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive – and compelling – real estate market. Here’s our exclusive, behind-the-scenes look of this week’s episode, “Step Outside of Your Comfort Zone,” which first aired on July 25th. For more SNY recaps, click here:

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In this week’s episode of Selling New York, Limor Nesher steps out of her comfort zone and challenges her clients and potential buyers to do the same when she’s faced with the task of selling a three-story, mixed-use building in East Harlem. Located at 251 East 110th Street, it doesn’t take long before Limor realizes that the property requires a specific buyer: an artistic, Downtown personality with sophisticated, Uptown taste.

The listing, a 4,910-square foot, 4-bedroom, 3-bathroom townhouse is currently used as the both owners’ art gallery/showroom and home when Limor first visits the unique property. An artist herself, Limor immediately connects with the space and is driven by the challenge of selling the home.

In a creative attempt to market both the property and the neighborhood, Limor enlists the help of Jacqueline Orange of ArtCrawl Harlem in hopes that she will help brokers and potential buyers grow to love the hip, burgeoning neighborhood as much as she does.

“When I was first introduced to Jacqueline and ArtCrawl Harlem, it immediately seemed like the perfect way to introduce the area to potential buyers and myself,” said Limor. “Locals are always the best reference; they know everything beyond the surface and are generally honest and sincere about their hometown.”

It was on this tour that Limor not only learned more about her listing and its neighborhood, but also herself. “The energy in the neighborhood was palpable. You can feel the change where the new atmosphere collides with the rich history of the neighborhood.”

Ultimately, Limor successfully sold the property for $1.74 million and gained a tremendous amount personally. Read below to find out what happened when the cameras stopped rolling and what didn’t make it into today’s episode of Selling New York!

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive – and compelling – real estate market. Here’s our exclusive, behind-the-scenes look of this week’s episode, “On to Bigger and Better Things,” which first aired July 18th. For more SNY recaps, click here.

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In this week’s episode of Selling New York, veteran broker John Harrison is faced with the challenge of shifting his personal relationship with actress Mel Gorham to a professional one when she’s looking to upgrade from her loft apartment. There’s just one catch: John has to accommodate both Mel and her Great Dane, Isabella.

“Walking down the streets of Manhattan with a giant dog was a blast. We all made a lot of horse jokes,” quips John.

Located in Murray Hill at 372 Fifth Ave, Mel’s studio apartment perfectly captures her vintage style, which she makes clear to John as an important nuance in the search for her next home. Beautiful and spacious at 550-square-feet, John has no problem listing Mel’s studio at $2,500 a month. It’s when John starts to arrange for both Mel and her service dog to go on showings, that he realizes a lot of sellers aren’t comfortable with a Great Dane in their home.

Enlisting the help of fellow CORE agents and Selling New York regulars Emily Beare, Elizabeth Beare and Christian Rogers, John is able to find a few apartments suitable for Mel and Isabella. The first apartment is in the right price range and neighborhood, but doesn’t quite embody Mel’s style. “She doesn’t want to see someone else’s finishes,” says John. “She wants the ability to make her own.”

Up for the challenge of renovating, John shows Mel a great apartment with an abundance of light and a gorgeous outdoor patio. It’s when Mel falls in love with this $2.895 million apartment that she throws a major curve ball John’s way: she’s not going to be moving after all. After being given a once-in-a-lifetime career opportunity, Mel tells John she’s off to South Florida. Always gracious, John is grateful to have helped Mel rent her apartment, nonetheless.

Read below to find out what happened when the cameras stopped rolling, what advice John has for circumstantial buyers and what didn’t make it into today’s episode of Selling New York!

(more…)



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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive – and compelling – real estate market. Here’s our exclusive, behind-the-scenes look of this week’s episode, “The Pressure’s On,” which first aired on June 7th. For more SNY recaps, click here.

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In this week’s episode of Selling New York, veteran brokers Tom Postilio and Mickey Conlon are presented with a unique challenge, as they are faced with selling the home of one of television and film’s most legendary actresses, Joan Collins.  As the fourth (yes, fourth) brokers to hold the listing within one year, viewers were certainly in for a treat as Tom and Mickey work to close a deal on the icon’s East Side apartment.

As the listing accumulates more time on the market, Tom and Mickey feel the pressure of not only selling the home, but revamping the decor of the 2,200-square-foot, 3-bedroom apartment, located in The Dorchster at 57th Street and Park Avenue.  While determined to keep the signature style of the Hollywood starlet intact, the two develop creative tactics to attract potential buyers to the home.

Enlisting the help of John Lyle, Mickey relies on the expertise of the high-profile designer to provide an elegant and sophisticated redesign of the home for an upcoming open house.  When asked by Mickey what words come to mind when he thinks of Joan Collins, John responds, “Glamour. Drama. Sexy.” To complete the bold decor concept, Mr. Lyle also calls in a favor from Connie Lee, Director at Doris Leslie Blau, a New York City gallery featuring exquisite antique rugs.  With almost $500,000 worth of textiles donated by the company, the team works to make the apartment showroom-ready.  Next, Tom connects with friend and noted musician Hilary Kole to provide on-site entertainment at the open house event.  The two meet at Steinway Hall, where a representative offers to loan a gorgeous Steinway & Sons piano for Hilary to play during her solo performance.

As Tom and Mickey regroup at Joan’s newly decorated home, they are greeted by the actress herself as she invites the duo in, offering each of them a glass of champagne.  As the three make their way into the apartment, Joan is thrilled with the pieces added to the home and anxious to see the fruits of Tom and Mickey’s hard work come to pass.  As the team finalizes the A-list invite list for the open house, both Tom and Mickey prepare to welcome some of the area’s top brokers and guests to the unveiling of the property.

The day of the open house arrives, as brokers and members of the media file into the apartment for a tour of the newly-appointed home. Wowed by the sophistication and drama of the bold new interior, guests are found mingling, conversing over the home’s features and enjoying the sounds of Hilary Kole.  Overall, the open house proves to be a success,  a truly fitting ode to Mrs. Collins.

Read below to find out what happened when the cameras stopped rolling and what didn’t make it into today’s episode of Selling New York! (more…)



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The wait is over! This Friday, June 7th fans will be able to enjoy the season 7 premiere of the popular HGTV series “Selling New York“. Set to air in a new time slot at 11:00 AM EST, this week’s episode will feature CORE agents Tom Postilio and Mickey Conlon as they sell the home of a celebrated actress. Have you ever wanted your questions about the show answered? Here’s your chance! During Friday’s premiere, join our live Twitter session with Tom and Mickey as they tweet in real time with “Selling New York” viewers right as the episode airs.  Follow Tom at @TomPostilio and Mickey at @mickeyconlon to join the conversation, and of course us at @CORE_RealEstate.  Stay tuned!



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HGTV’s Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #613, which first aired on February 28, 2013. For more SNY recaps, click here.

tony-screen02 (3)In this week’s episode, CORE’s Tony Sargent has only a few weeks to sell his client’s apartment and find a new space for her growing family.

The couple and their 3-year old daughter have just welcomed twin boys into the family. Sarah and her husband quickly realize their 2-bedroom Bowery condo is too small. Prices on 3-bedroom lofts are rising fast, but they must sell their current home to be able to buy.

Sarah and Tony begin scouting for their dream TriBeCa home while her husband is working overseas and  prepare to list their Bowery loft. If he can organize everything properly, he could have two sales on his hands in a matter of weeks. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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Thursday, February 21st, 2013

HGTV’s Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #612, which first aired on February 21, 2013. For more SNY recaps, click here.

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In this episode, CORE’s Michael Graves is looking to outdo himself by breaking his own high sales record in the same building, 240 Park Avenue South. But CORE’s CEO Shaun Osher is skeptical Michael will be able to outdo the price of the penthouse apartment, which sold at the height of the real estate market. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

  • 240 Park Ave South and its warm community of residents hold a special place in Michael’s heart.  As fate would have, it his first real estate transaction was Penthouse 15A in the building – a direct deal that broke all price-per-square-footage records in the building which set him on a course of success that he could never have imagined.
  • Since that time, Michael has become friends with many residents and has worked hard to increase their property value by swiftly selling more units at record breaking prices, such as 9A seen in tonight’s episode.
  • Michael wishes we had more time to show the inner workings of these deals and the wonderful people who were involved along the way. What can he say is that Susan Kennedy is one of the most professional and pleasurable brokers in the industry. It was a total joy to work with her and her clients and they had a lot of laughs and fun along the way. Michael is certain that 240 Park Avenue South will continue to prove itself as one of the best buildings downtown and he is looking forward to his next deal there soon.


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HGTV’s Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #610, which first aired on February 7, 2013. For more SNY recaps, click here.

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In this week’s episode of “Selling New York,” CORE’s Tom Postilio faces losing the exclusive on an Upper West Side listing. The striking home at 55 West 95th Street has gotten plenty of foot traffic but Tom is continually facing the same concern among potential buyers- the high price tag and high monthly maintenance charges.

In order to show the seller that the price of the apartment is not matching up with comparable properties on the market, Tom brings the seller’s representative around to view similar listings. Then they all return to the CORE office to call the seller and suggest that he reduce the price and offer a buyer incentive to off-set the monthly charges. This is not an easy conversation and the pressure is on to find a buyer before two months is up.

With the adjusted price tag and the unique incentive offer, Tom was able to attract more potential buyers to the listing. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #608, which first aired on January 17, 2013. For more SNY recaps, click here.

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In SNY episode #608 entitled “Slide Show,” Elizabeth Kee and Lindsee Silverstein team up to list a penthouse in the “A Building” at 425 East 13th Street. The seller is a young, world class poker player who has taken his bachelor pad up a notch with a sculptural slide that combines two penthouse apartments. This listing is a true game changer with a sprawling floor plan, multiple private outdoor spaces and a game/media room. Combined with a double height atrium and floor-to-ceiling windows which offer open city views, this penthouse with a slide is a truly a unique dream home.

After 15 other potential agents were interviewed, Elizabeth and Lindsee were selected to list this unique property because of their candor about the face-lift needed to achieve the seller’s ambitious asking price. Also, their creative ways offered to market the apartment without removal of the slide (as most other agents suggested) sealed the deal. With the slide remaining, these resourceful agents were able to lose the frat house feel and upgrade the property to emulate a sleek home – perfect for entertaining.

Part of the customized marketing plan included an influencer’s event, which targeted young, influential industry gurus, who this listing would appeal to.  The catered event with a noted local mixologist, renowned spin artist, and prominent sommelier added to the event’s huge success.

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