HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #513, which first aired on July 3, 2012. For more SNY recaps, click here.
CORE CEO Shaun Osher has the difficult task of convincing a developer to ditch his current plans for a new condominium in order to achieve the highest possible sales prices. Although he is an expert when it comes to new construction and converting buildings to luxury residences, Shaun has to go the extra mile to show developer, Eldad Blaustein, what buyers look for in condos in TriBeCa.
After touring Eldad’s soon-to-be converted building at 93 Worth Street, Shaun decides to take him on a tour to explain his ideas for the building. Shaun shows Eldad some typical TriBeCa lofts and also takes him on a walking tour of the surrounding neighborhood to get a better idea of what buyers appreciate and look for when purchasing in the area.
In the end, Shaun’s hard work pays off and Eldad agrees to change his planned layouts to mirror Shaun’s suggestions. Also, Eldad awards Shaun with a deal to market and sell the condos at 93 Worth Street once they’re completed. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of Selling New York and what happened after the cameras stopped rolling!
1) The work on Worth has progressed quickly. Since this episode wrapped, much has been done to get 93 Worth Street ready for its sales launch. Although the building was practically a shell when Shaun stopped by to visit it, 93 Worth Street’s plan was recently approved by New York State and sales for the condo are set to launch this upcoming fall.
2) It’s all in the name. After swapping out the original floorplan designs for 93 Worth, the building’s new layout consists of–you guessed it–93 units. Shaun says that the apartments will range in size and most importantly height! Some of the units will have approximately 20-foot ceilings, a true rarity for a New York City condominium.
3) Courting some special attention down below. A full-sized basketball court in the building’s basement would definitely draw the attention of buyers, and when deciding how to use the basement of 93 Worth Street, that was one of the first ideas for capitalizing on the space’s 20-foot ceilings. However, it was later decided that the best use of the basement would be for mechanical equipment. We’re sure NBA players would still appreciate the high ceilings, even without the hoop.
4) A winning view went unfilmed. Unfortunately, the “Selling New York” cameras were unable to capture the amazing view that 93 Worth has to offer. Shaun mentioned that the building has great views of the Canyon of Heroes, the section of lower Broadway through the Financial District that serves as a parade route. So it was no surprise that after the New York Giants’ Super Bowl win this past season, the 93 Worth team gathered to watch the Giants take their victory walk down the street!
5) A developing relationship. After Shaun was awarded the exclusive marketing and sales for 93 Worth, he has since signed on for two new projects with Eldad. Although he couldn’t disclose the full details, Shaun said that both projects will be located downtown, similar to 93 Worth.