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New York Observer: 15 Renwick Street Plans September Sales Launch

New York Observer // Jul 27, 2014

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CORE is excited to announce the sales campaign of Soho’s latest new development project 15 Renwick. Developed by IGI-USA with ODA Architecture as the leading design team, sales are slated to launch this September. Covered by the New York Observer, news of the project broke yesterday, with Eldad Blaustein of IGI-USA providing insight on the building’s creation. “In the original plans, it was a glass building, a curtain wall from bottom to top, and we changed the façade, added more industrial elements, consistent with the cast iron architecture of the neighborhood,” he said. “It has a more industrial finish and the apartments will all have exposed columns.”

Aside from its sleek design, the project has also garnered attention for its unique marketing approach, notably four different “characters” situated in the renderings. The imagery integrates the historical, Victorian era of the Renwick legacy with the creative persona of today’s Hudson Square resident. The provocative images include a shirtless boxer sporting contemporary tattoos, complemented by an aristocratic-styled woman with modern-day nail-art.

Original Article: New York Observer