As technology continues to evolve, the need for successfully choreographed communications and marketing campaigns has become increasingly more important among professionals across all industries. Particularly among real estate professionals, the ability to communicate with a desired audience using creative digital tactics has become imperative, especially when navigating New York City’s competitive market. According to our friends at Leverage Global Partners, CORE’s Maggie Kent has been one of few agents to successfully do just that. This week, Maggie was profiled in this video marketing piece, which highlights her new agent brand video. Directed by Stephen Penta, this video seamlessly blends Maggie’s unique approach to real estate and an entertaining look into the fast paced world of Manhattan real estate into a single, innovative piece.
“Creating this reel gave me more freedom to show another side of my personality and express my take on the business,” says Maggie. “Everyone has their unique brand and it is important to figure out the best way to express yours. Being authentic is the best way to start,”