De Blasio announces 9 newly-designated NYC neighborhoods

As part of his ambitious re-zoning proposal, Mayor Bill de Blasio announced this morning plans to designate new neighborhoods and sub-neighborhoods within the city*, citing both demand from developers, confusion among renters, widely accepted and circulated cliches, and a successful pilot program in Quooklyn.

As the program rolls out city-wide, the following neighborhoods will be re-named (and their boundaries changed as necessary), effective immediately:**

*These neighborhood designations aren’t real, as of press time, and the mayor didn’t actually say anything of the sort. But if any over-eager developer wants to start branding buildings with NuBu, we’re open to selling the rights.

**Contributions from freelance writer Alana Mayman; CORE sales agent and comedian Sean Attebury; architect and comedian Joel Napach; and the BrickUnderground staff.

Click here to read the full article on brickunderground.com.