93 Worth, CORE’s new development project in Tribeca, made today’s cover of the Daily News’ real estate section for its unique marketing campaign which includes the use of Aurasma, an augmented reality app that brings images within 93 Worth’s marketing campaign to life. Watch CORE CEO, Shaun Osher and Daily News real estate Editor, Jason Sheftell discuss this innovative marketing campaign in the video below.
CORE marked a New York City real estate first by being the first real estate group to partner with Aurasma on the marketing of a luxury new development. 93 Worth’s augmented reality campaign can be seen by downloading the free ” 93 Worth” iTunes app and will instantly allow images to come to life when your smartphone or iPad’s viewfinder is placed over any one of six trigger images that can be found throughout 93 Worth’s advertisements, brochure and other marketing materials.
You can also experience one of the videos by follow the instructions on the image advertisement below or by visiting CORE’s Twitter, @CORE_RealEstate, or Facebook tab.
93 Worth’s custom app can also be found on subway kiosk advertisements throughout Tribeca. If you find yourself strolling through Tribeca in the next few weeks, you can see 93 Worth ads on the corners of Warren and Church Street, West Broadway and Duane Street, Chambers and Greenwich Street, Hudson and Reade Street, and Broadway and Reade Street.