4 ways co-op sellers can give new condos a run for their money

Keren Ringler, a broker at CORE, tells a similar tale. She was the co-exclusive broker on a listing for three combined apartments that had been on the market for two years. And in her case, renovation was called for after all.

“This duplex apartment was in dire need of a renovation, so I convinced the owner that we needed to do some work. The owner agreed to have a contractor whitewash the walls, which were covered with brocade panels, and remove ceiling panels and carpets throughout the apartment,” she says. “This work took two months. After that, I had the apartment staged.” She sold the apartment not long after.

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