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You Get What You Pay For

Buyers // Nov 26, 2010

(even on “Black Friday”)

It is rare that you get something for free.
Especially when you are “sold” a bill-of-goods

There’s a reason that discount businesses don’t carry luxury items.
High level service (luxury) costs money to create
And high level service is hard to deliver on a large scale

I received an email yesterday from someone announcing that he was proud of being affiliated with XYZ company because it was “the biggest”, and that this was “good news”!…?
Come on!
I mean, honestly!

It is usually only the big retailers that discount deeply.
For good reason.
They can!
Their profit margins are large, because their quality is less.

It is worth paying a little extra to get what you want.
(if you are lucky enough to afford it)

Things like…

Smart design
Attention to details
High-level service
Anything that touches our 5 senses

There are more, but I think you get the idea.