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Why Isn’t it Selling?

Buyers, Sellers // Mar 14, 2011


Why Isn't It Selling


My 5 top reasons (even though I dislike “top” lists), with commentary:

1. It is way too overpriced!
This is usually the number one reason.
How does it compare to the other listings that just went into contract?
If something is slightly overpriced, you should still get offers. If it is way overpriced, it will be dead quiet.

2. It needs to be staged!
Get rid of the clutter and hire a stager.
Paint it. Furnish it. Eliminate anything that detracts or distracts.
The furnishings should add to the experience.
Get your home ready for showtime so a buyer can fall in love.

3. It isn’t being shown!
Is your agent bringing in the right traffic?
How many brokers have seen your home?
How many clients have seen your home?
Make sure you hold open houses for both the general public and the brokerage community.
If people don’t see it, they cant talk about it and buy it.

4. You have Uncle Fester as your agent!
Your agent is your face to the community.
This person needs to roll out the red carpet.
They need to know and love your home – more than you do.
This person is your your means of communication.
Make sure they can connect to you and your buyers.

5. It isn’t being marketed properly!
Placing a listing in a database and waiting for the phone to ring is not marketing.
Has it been photographed – beautifully?
Has it been written about – thoughtfully?
Has it been publicized – conscientiously?
Has it been distributed – socially and virally?

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