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Ten: Jasmine Takanikos on Marketing Strategy and Branding

Uncategorized // Nov 29, 2012

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat. This week, he executed his question and answer session with CORE’s Consultant for Marketing and Branding Strategy for the past two years, Jasmine Takanikos.

1.) Before joining CORE, what sort of consulting did you do?JasmineTakanikos

I consulted clients on brand strategy and marketing in the fashion, trend and entertainment industries.

2.) What do you love most about working with CORE and its agents?

The environment at CORE that breeds creativity and originality, which I love. The agents take a tremendous amount of pride in their work and are always challenging the status quo, it makes me better at what I do.

3.) How does your background with lifestyle brands help CORE agents?

Working with different kinds of brands gives me a window of insight into consumer behaviors and trends that is very dynamic. The real estate business is a people business so my diverse portfolio is what continues to give me a fresh perspective.

4.) Who is your mentor in life?

I have several, my mentors are invaluable to me. If I have to chose one it would say Heath Gunn, he is a CPA and like a second father to me. He is constantly teaching me the art of business and life.

5.) What is your greatest daily challenge?

Providing original thoughts, ideas and solutions to everyone at all times.

6.) What is the one value you admire most in a person?


7.)  Name one place you find inspiration?


8.) What is your favorite book, artist or movie? Name just one.

The Art Of The Idea by John Hunt. It has become my branding manual.

9.)  How would you like to be remembered?

Powerful in presence, keen with ideas and kind in spirit.

10.) Do you have a question for me?

What is an essential activity for you that drives your business acumen?

Exposing myself to and immersing myself in other creative industries. This is where I find inspiration and get a keener understanding of what consumers are seeing and how the world is evolving.