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Selling New York Epilogue “Market the Place”

SNY shaun blog


This is the first post of our new CORE Talks column, “Selling New York” Epilogue! After each CORE episode, we will be posting follow up info on the latest CORE Selling New York story line. Each epilogue will provide insights and updates on the property and the people you watched in the episode. Our fans will get info on what happened behind the scenes and on what has happened since the cameras stopped rolling.

Follow-up Information:

Michael Graves is one of CORE’s most hardworking and successful agents. Shortly after the episode aired, we received amazing feedback on this episode and had a few questions from our fans. Several viewers noticed that the apartment went from fully furnished to unfurnished – this was a great observation. In order to market the property to its fullest potential and connect with the local community, Michael convinced the seller to release his reliable tenants from their two-year lease. This was a big risk, because the seller was no longer receiving the rental income, so this strategy added a lot of pressure, but was necessary in order to execute the event marketing strategy “12 New Paintings, 1,000 Candles and 88 Keys!” Thankfully, it paid off and Michael’s advice to his seller worked!

As for that gorgeous penthouse with the million dollar views, 100 Jay Street has closed, breaking price per square footage records the building! Michael sold the apartment directly and the lucky new homeowners are now enjoying their dream home, probably anticipating the spending the warmer weather on the best terrace in town.

Behind the Scenes Information:

In reality TV, you have to expect the unexpected! What Michael will probably not want you to know is that the 1,000 candles that were lit unexpectedly set off the building’s fire alarm during the event! The cameras had to stop rolling and the Brooklyn fire department showed up, but at least it wasn’t a boring party!

The pianist that you didn’t get to see much of during the episode gave an amazing performance, but Alexandre Moutouzkine is also dear friend of Michael’s. Chicago-based Artist, Michael Popilek created twelve extraordinary paintings in a series called “BIG HAIR”. The artwork was painted, packed and shipped across country then unpacked and hung throughout the apartment with custom shelving which was installed over a staggering 14-day period. Five of the twelve paintings have already sold!