This week, Selling New York viewers had the pleasure of taking a peek inside one of Manhattan’s most unique properties, listed by CORE’s Maggie Kent. Viewers watched as Maggie went above and beyond the call of duty to secure a high profile exclusive on a stunning one-of-a-kind listing featuring a pool in the living room.
Since this was Evie McMurray Van-Zeller’s second time listing her property, she knew she needed to choose correctly among the brokerages competing for her unique listing. Continue reading for some exclusive information about what happened after the cameras stopped rolling and what didn’t make it into last night’s episode of Selling New York!
Behind the Scenes:
Evie fully utilizes every inch and every special feature of her home. Maggie informed us that Evie starts her day with a luxurious session in her sauna, followed by a swim where she enjoys the swing hanging from the rafters above the pool. Evie’s beloved dog, Chloe, loves to get her paws wet, too, and has been known to surf on a kickboard for thrilled houseguests.
The pool is not the only amazing feature of the home. Viewers may have noticed a wealth of art throughout the triplex where Evie and her family lives. Evie’s husband and her grandfather are both renowned artists, so her home is filled with eclectic artwork including several large scale paintings, sculptures and antiques from her travels all over the world.
After connecting with Maggie following the episode, she shared that Evie was drawn to CORE because of our reputation for being an extremely creative, hands-on company. Evie was concerned about selecting the firm to exclusively list her property due to her previous experience trying to sell her home. She mentioned that past brokers didn’t utilize the fact that her property required a distinctive marketing plan to appeal to the right buyer and that this time, she wanted to chose the right firm.
In order to sway Evie, Maggie brought her to an open house event on the Upper West Side to show her how CORE specifically tailors marketing plans, PR efforts and events to each specific property. What viewers didn’t see during this scene was that CORE tapped a famous New York City historian to speak at the event, an idea utilized to target the couples and families who would search for historic homes in this neighborhood. While this was a drastic contrast to Evie’s property, following the event, Evie was able to understand how CORE would tailor marketing specifically to her home.
Following up:
Since taping on this episode wrapped, the “Pool House” has broken press coverage records at CORE. The property graced the pages of New York City’s real estate trade publications, The Real Deal and Curbed, was a feature article in The New York Times and was also a cover story for AOL Real Estate, Yahoo! Real Estate and The Huffington Post. The home was also named New York Daily News’ “Best Place of the Week” both “House of the Day” and June’s “Most Notable Home in New York” by The Wall Street Journal. Word spread overseas as the home received praise from The Daily Mail in the United Kingdom and NOS Dutch Public TV. Evie and Maggie have also been busy filming news spots for LXTV’s Open House New York and CBS’s Living Large, which will both air in the near future. All this exposure has brought in more interested buyers than ever before and needless to say, Evie’s home is now in the center of the public eye, positioning her perfectly for a sale.