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Risky Business

Shaun's Soapbox // Feb 20, 2013

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The riskiest thing you can do is to play it safe.
Especially in a heated market.
But, for some reason many people seem to do this.
Brokers, developers, architects, designers…..

Playing it safe is mediocre
Playing it safe is lazy
Generic
A strong market disguises mediocrity with the illusion of innovation And blurs the core reason for success!

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