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Luxury Daily: CORE Adds Some Flavor to Real Estate Marketing

Development News // Aug 01, 2014


This week, new development project 15 Renwick was recognized by Luxury Daily for its unique marketing approach. Breaking away from the traditional real estate campaign formula, the creative for this development evokes the 1700s when architect James Renwick lived in Hudson Square with his family.

Photographer Henry Leutyler brought the campaign to life with photos that created a perfect mix between old aristocracy and contemporary. The characters of 15 Renwick can be seen in our Chelsea sales office, on the construction side, and in print and digital ads kicking off this fall in a range of top lifestyle and design publications.

Shaun Osher talks about what makes this development different, and how that plays into the branding for this project. 15 Renwick will have 31 units, ranging from townhomes, penthouses, and 2-3 bedrooms.