More and more, I find myself seeking out the opinion of experts.
And since the advent of the Internet, it has become easier to do this. As a consumer, I can focus my search efforts to find a firm or person, who’s the best at what they do – mainly, because this is ALL they do – and it is their core focus.
(pun intended)!
When I buy a car, I don’t want to speak to a person who sells motorcycles – as well.
I want an expert.
If my knee hurts, I don’t want to see a doctor who will check my eyesight – as well.
I want a specialist.
The pasta at the buffet table next to the chicken chow fun never seems as appetizing as the pasta they serve you in a fine Italian restaurant.
There are some real estate brokers that sell mortgages, insurance, management services, and properties located in different states and countries – as well!
Good luck finding an expert.
I don’t think you need to do multiple things to be successful.
In fact, the “less” you do – the “more” successful you will become.
And expertise is scalable –
Focus is not.