Attracting over 54 million visitors so far in 2014, New York City is at the forefront of the nation’s tourism scene. In an effort to encourage both residents and out-of-towners to explore the boroughs outside of Manhattan, NYC & Company, the marketing and tourism division of New York City, has launched a three-month campaign highlighting the best neighborhoods of Manhattan, the Bronx, Brooklyn, Queens and Staten Island. Called “See Your City,” the idea is to encourage residents to “go somewhere new for a change,” says Fred Dixon, the chief executive of NYC & Company. The vibrant campaign will make use of several visual mediums such as stylized posters and videos to communicate its message, which began yesterday.