[dailymotion]http://www.dailymotion.com/video/xflehh_big-pony-fragrance-collection-in-4-d-ralph-lauren-light-show_tech[/dailymotion]
The fashion empire, Ralph Lauren, has opened yet another storefront, RL at 888 Madison Avenue. The launch held last night featured a 3D light show projected onto the building. Target did something similar at the Standard Hotel this past July; this kind of dynamic, sensory-oriented, experiential marketing is no doubt spreading like wild fire. As it becomes more difficult for retailers to capture the attention and loyalty of their consumers – art and digital innovation are becoming vital marketing partners.