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Shaun's Soapbox // Feb 15, 2011


Is essential to success.

The more easily one can communicate an idea, plan or concept to a client – the better.

It is difficult to be succinct. And it is rare that we find this attribute in business. There are so many jumbled messages that it is often hard to comprehend the main idea or point behind the “story” being told.

Some of the most life-changing innovations have been the most “obvious” ideas that, in hindsight, seem to have been the simplest.

Gravity – thanks Newton
E=Mc2 – thanks Einstein
The iPod – thanks Jobs
Amazon – thanks Bezos

… innovators who were passionate about what they believed in.