….is necessary for growth
And is often painful.
It means you have to step out on a ledge
And have a belief in the future
With a keen understanding of the past.
Google, Amazon, Zappos, Virgin, Apple, Starbucks, Nike, ALL understand this.
Real estate brokerage is no longer about opening a door and showing a living room.
(It hasn’t been that way for years).
It is about marketing, selling, conversing, curating, educating, and creating…..