CORE was tasked with the challenge of selling the Selldorf Architects-designed condo at 520 West Chelsea, the first ever new development project on the up-and-coming High Line Park. CORE sold out the condo at record prices by coining the new neighborhood “West Chelsea” and positioning the street as one of the most architecturally significant blocks in New York City. The team educated brokers and clients about the future of this pioneering neighborhood with private events, art shows and tours of the highline. The team’s success at 520 West Chelsea proves that CORE’s dedication to creativity and innovative produces excellent results.