On Wednesday, May 22nd, 45 members of the Mt. Sinai Hospital community gathered in One Museum Mile’s fifth floor dining room and lounge to honor Dr. Joanne Stone and Dr. Keith Eddleman, co-authors of My Pregnancy & Baby and Pregnancy for Dummies.  The luncheon, hosted by CORE and SCENE Magazine, and catered by Juliet Masters Events, perfectly depicted the way One Museum Mile residents can make use of this wonderful amenity space.

Located directly across from Central Park at 1280 Fifth Avenue, One Museum Mile has recently made headlines in City Biz List and Curbed for executing 25 new sales in the past three months. With 70 percent of the building now closed and in contract, One Museum Mile has also set a record for the highest price-per-square-foot ever achieved in the neighborhood.

Always the gracious hosts, One Museum Mile’s sales team members, Natalie Rakowski, Parul Brahmbhatt, and John Harrison were present to welcome guests and join in on the celebration. According to Sales Director, Tom Postilio, and on behalf of the sales team, “We felt that reaching out to the Mt. Sinai community of physicians was important due to the hospital’s presence within the neighborhood.  We already have several high-profile Mt. Sinai doctors living at One Museum Mile and we wanted to introduce the project to a group already well aware of the charms and value of Upper Carnegie Hill.”

Photos from the event are below. For further information on this luxury development and its residences, visit onemuseummile.com or contact the sales office at (212) 996-1280.

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Last Wednesday, New York City’s Central Park Conservancy hosted “Central to Spring”,  a kickoff event to welcome the new season at the Park. Residential buildings surrounding the Park, including One Museum Mile, hosted residents and guests for cocktails and hors d’oeuvre as a way to support the Central Park Conservancy and celebrate spring in one of the world’s greatest parks. In addition to the gatherings within each building, guests were invited to watch a fireworks display that took place within Central Park.

Guests at One Museum Mile mingled on the building’s expansive rooftop before heading down to see two units of the 18th floor that housed live music in one room, and a preview screening of the building’s appearance on Selling New York in the other. One Museum Mile’s sales team members, Tom Postilio, Natalie Rakowski, Parul Brahmbhatt, and John Harrison were all present to toast to the season and join in the celebration. Click the break for a look inside the event. (more…)

This past Thursday, brokers, potential buyers and residents gathered on One Museum Mile’s roof to celebrate the new season in style with the Harlem Blues & Jazz Band. Sales team member Tom Postilio welcomed guests to this soulful celebration noting that the building is now over 40% closed and in contract.

Attendees sampled the best in gourmet comfort food with bites from The Culinistas and some seriously decadent hot cocoa from Godiva. Guests were invited to tour One Museum Mile’s model residences and amenity spaces, where seeing the sun set from an apartment overlooking the park was a special treat.

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A sampling of last week’s press coverage of CORE and CORE properties.

“Houses of the week”
New York Post
The very cool full-floor loft at TriBeCa’s 77 Hudson Street, where historic wooden beams intersect with opaque glass walls (above), was spotlighted by the Post, which talked about the “contemporary floor plan in a classic loft space.”

“Goodbye Malaria, Hello Condos”
New York Times
In his Big Deal column on the luxury real estate popping up along the north side of Central Park, Alexei Barrionuevo cites CORE’s new 1280 Fifth Avenue project as one of the buildings where an amazing Central Park view can be had for relatively cheap, and he speaks with CORE’s Tom Postilio and Parul Brahmbhatt about the building.

“Slide home: stairs optional at this East Village pad”
New York Daily News
The East Village penthouse with an indoor steel slide, listed by CORE’s Lindsee Silverstein and Elizabeth Kee, is fun for all ages, the Daily News reports, including people in their 70s. The unique duplex has been getting some unique press, as we mentioned last week, including a very cool video made by Curbed, and write-up by New York magazine.

“3 tips to seal the deal on your new home”
Metro
CORE Managing Director Tom Postilio offers advice for first-time buyers.

Between Daylight Savings Time and the (unofficial) arrival of spring marked these past few sunny days, we’re getting excited about properties that are perfect for warm weather. Whether it’s the outdoor space, the view, or both, these are the penthouse properties we think will be be hot this summer.

Where: 7 East 17th Street, PH
Size: 5 bedrooms/5 bathrooms
Asking: $7,095,000
Listed by: Emily Beare

5,400 square feet of private outdoor space. We could just leave it at that and move on, but there’s so much more to talk about. This huge 5,700-square-foot Flatiron District loft is one of a kind, taking up the entire top floor and allowing for a totally customizable floor plan. The 19 windows are going to let in plenty of sunlight, but the roof deck is a game-changer that just needs a little bit of vision to be turned into one of the most spectacular private outdoor spaces in the city.

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #413, which first aired on January 26, 2012. For more SNY recaps, click here.

CORE's Parul Brahmbhatt (center), flanked by Steampunk devotees.

In “Press Worthy Properties,” CORE agent Parul Brahmbhatt faced an unusual challenge in this week’s episode: How to market a New York City property with bizarre elements such as a green submarine door and a 32-foot model zeppelin suspended over the kitchen? Yep, we’re talking about the Steampunk-inspired loft at 120 West 29th Street. With a homeowner determined to sell the quirky apartment “as-is,” Parul’s goal was to find a buyer that would preserve the property’s unique character. The episode began with Parul and CEO Shaun Osher discussing a pricing strategy. While the owner expected over $2 million as a listing price, Parul and Shaun knew that wasn’t feasibile with such a buyer-specific property. It was essential to price slightly lower and generate interest from a larger pool of property hunters. After a conversation with the homeowner, a listing price of $1.75 million seemed ideal.

Next came finding the right strategy to market the property. After extensive research and a visit with Steampunk expert Joey Marsocci, Parul concluded that the best way to bring the property to market was to throw a Steampunk-style open house. In the end, Parul’s creative marketing approach and out-of-the-box thinking paid off, resulting in an overwhelmingly positive response from fellow brokers, potential buyers and the press. Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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A sampling of last week’s press coverage of CORE and CORE properties.

“Where History Meets Industry”
New York Times
The Times‘ “Living In” column took a trip to Brooklyn over the weekend, to the historic neighborhood of Wallabout. CORE’s Doug Bowen, who lives in the neighborhood, gave the paper a primer on what real estate sells for in the area. We’ll have more on this story on the CORE Blog later today.

Listing of the Week
MSNBC
The press can’t get enough of Parul Brahmbhatt’s Steampunk-inspired loft listing at 120 West 29th Street (right), and neither can we. The latest outlet to cover the quirky pad is MSNBC’s The Bottom Line blog, which calls it a “dramatically-inspired space straight out of a Jules Verne novel.”

“Three Developments Change the Stigma of Upper Fifth”
New York Condo Blog
CORE founder and CEO Shaun Osher was interviewed about the changes along Upper Fifth Avenue, where there’s been a boom in construction, including the new CORE project at 1280 Fifth Avenue. Here’s our take on the piece and the neighborhood’s transformation.

A sampling of last week’s press coverage of CORE and CORE properties.

“Added Life, Costs on West 29th Street”
Wall Street Journal
The WSJ included Parul Brahmbhatt’s quirky listing at 120 West 29th Street (right) in its look at how the boutique Ace Hotel has transformed the neighborhood now being referred to as NoMad. We took a closer look at the topic last week.

“Manhattan Sales and Rental Projects Hitting the Market in 2012″
Curbed
The 54-unit Walker Tower, an ultra-luxury Art Deco condo conversion being brought to the market in the spring, is highlighted in Curbed’s map of new developments to watch in 2012.

“Development updates”
The Real Deal
The Real Deal reported that just two apartments remain available at 83 Franklin, the new Tribeca luxury rental building that starred on an episode of “Selling New York” last month. Apartments in the building have rented for up to $22,500 a month.

New York City’s neighborhoods are always evolving, whether it’s an established area like Fifth Avenue by the park, or a neighborhood without a name. Today the Wall Street Journal shines a light on the area that’s not quite Chelsea, not quite Midtown, and, up until a few years ago, was only known for its discount electronics and fragrance stores. Now the neighborhood has a flashy nickname, NoMad (for north of Madison Square Park), and a boutique hotel, the Ace that is driving all sorts of new restaurant and retail development.

Who stands to profit? Local property owners, of course. “Real-estate people predict the pace of development in the area will continue in the next few years,” the Journal writes, hinting at high-end projects to come like the NoMad Hotel a block away from the Ace on Broadway and 28th Street. Will residential real estate prices mirror the neighborhood’s rise? The paper highlights a handful of for-sale apartments in its look at NoMad, including the one-of-a-kind apartment at 120 West 29th Street listed by CORE’s Parul Brahmbhatt, seen here. (It also made the WSJ’s neighborhood map, right.) It just goes to show that sometimes all it takes is a spark, or in this case, a hotel, to change a neighborhood’s fortunes — and a wise buyer knows when to check in.

Manhattan can never be described as average, but these apartments can. According to the latest market reports, the average sale price of a Manhattan apartment is $1.45 million. What does average look like? Pretty great, if you ask us. Here’s a look at three CORE listings priced around that magic number.

Where: 650 Sixth Avenue #5-A
Size: 1 bedroom/1 home office/2 bathrooms
Asking: $1,575,000
Listed by: Kirk Rundhaug, Mark Lynch and Ryan Fitzpatrick

There’s not much else that can be called average about this expansive (over 1,200 square feet) space that straddles Chelsea and the Flatiron District. The Cammeyer, a pre-war jewel that was once the world’s biggest shoe store, is one of the best loft buildings downtown. The finishes and location are second to none, the layouts are impressive — here there’s a 35′ x 12′ Great Room — and the building’s white-glove service goes above and beyond any concept of “average.”

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