Only a few weeks after CORE Madison Avenue opened its doors, agents at the new location have wasted no time learning even more about their surroundings on the Upper East Side.  In order to expand on their first-hand knowledge of residential buildings in the area, several agents joined the new “Walking Tour” initiative spearheaded by Madison Avenue’s Director of Sales, Reba Miller.  In preparation for the tour, agents were designated to a specific building and asked to become an expert on the property with the purpose of presenting their findings to the group. (more…)

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

It’s definitely challenging to keep a high level of enthusiasm and energy in the real estate industry, because we are constantly challenged with rejection. After almost two decades in this business, Oliver Brown has a youthful energy that is rare. Here’s his answers to ten questions:

1) How long have you been selling real estate?

I have been selling real estate for 21 years.

2) How did you get into the business?

I was working for Ralph Lauren and decided to change paths. A close friend was working in real estate and arranged an interview. I was hired as an assistant to one of the top-producing brokers in the City. We worked with many famous and influential people. It was a great introduction to New York real estate.

3) What do you attribute your success to?

I think being able to listen to and figure out what people really want is important. I enjoy people and sometimes show them something they haven’t thought of – its instinctual.

4) What was your favorite or most challenging deal?

I sold a large house that Madonna was interested in – we had to move very quickly and ultimately sold the house.

5) You have a strong background in design. How does this help your business?

I see what the space can be; almost like a contractor or architect, which walls can move, how to add symmetry, raising doorways etc.

6) After years in the business, how have you seen the nature of real estate sales evolve?

People do a lot of research on the web. They choose many of the properties before you meet them. One thing that hasn’t changed is how a good broker can match a customer to a property. Offering something beyond pictures and floor plans.

7) What is the one value you admire most in a person?

Integrity. I will work really hard for my customers and I expect loyalty and clear communication in return.

8) What is the most challenging part of your job?

Time management. There is so much to do every day. Brokers are our own micro companies and have to handle communication, advertising, marketing research appointments and showing properties.

9) Where do you see the market going in the next year?

I think the market will go up 10-15%. There is not enough good product especially in the high-end larger properties.

10) Do you have a question for me?

What do you enjoy most about your job?

I love the fact that no day is ever the same. I am constantly challenged with creating solutions while having the flexibility to create something new.

With holiday season in full swing we thought we would put together a selection of our favorite gift destinations throughout the city. Whether you are searching for a host/hostess gift, a present for someone who has it all or a special stocking stuffer, the CORE team has weighed in so you can spend your time toasting the season rather than running around the city.

Lawrence Treglia heads to the Brooklyn Women’s Exchange when he is looking for a beautifully crafted present or handmade children’s gift. Not only will you find one-of-a-kind items but you can feel good about supporting the not-for-profit, volunteer run shop that has been showcasing independent craftspeople since 1854. Another Brooklyn stop Lawrence recommends is the BKLYN Larder.  This “celebration of food” offers an incredible selection of cheese, meat, jams, honey, oils and more utilizing sustainable ingredients. You will be sure to find the perfect holiday gift basket and grab a snack for yourself to keep your shopping momentum going. And for a sweet stocking stuffer, Lawrence  says the London Candy Co. will not disappoint. Nestled on the Upper East Side, this candy shop imports UK confections that are delicious, whimsical and sure to bring out the child in anyone.

For the homeowner with an eye for distinctive home goods, Jennifer Lafferty suggests checking out Global Table. With multiple locations around the city, this is sure to be a convenient stop you won’t leave empty handed. Nest Interiors in Chelsea is another place Jennifer heads to for a great assortment of items for the home décor connoisseur.

Scott Hartman says the Working Class Emporium in Tribeca is your one-stop-shop. With a little bit of everything, you can find goods ranging from antique to boutique with an English flair. An array of curated photography and silver tea sets make for great statement gifts and for smaller items they have unique jewelry, books and scrumptious tea biscuits.

The holidays are full of parties and we all know it’s no walk in the park to play host/hostess. So as a token of appreciation, Tony Sargent recommends picking up a stunning piece from Michael Aram’s selection of hand crafted silverware, bottle holders, cheese plates and more.  And to contribute to the festivities Oliver Brown says jaws are sure to drop when you show up with a Mille Crepe cake from Lady M bakery on the Upper East Side. Layers of light and slightly sweet decadence make for a beautiful piece on the dessert table (although it won’t last long). Or order one ahead of time for a friend who is expecting company for a thoughtful gesture to ease the stress of entertaining.

Hopefully this gift map of New York City will lessen the burden of holiday shopping and give you ideas for meaningful, unique presents for those you care about. Cheers to a wonderful season!!

A picture is worth a thousand words, and this newly listed 2-bedroom, 2-bathroom apartment on Perry Street has all of us commenting on its beautiful photos – inside and out. Located at 166 Perry Street, a unique new development where each residence is a corner unit, this modern home is perched above a classic, tree-lined street in the West Village. Floor-to-ceiling windows, high ceilings and an open layout make this apartment effortlessly warm and welcoming.

See more pictures of this new exclusive below.

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I’m a firm believer that a real estate company’s success, and the brand it builds, is largely reliant on one thing:

The agent.

Having worked as a successful agent in the City for over a decade (prior to starting CORE), I have a different perspective on this topic than most.

The importance of the agent as an ambassador of our brand is tantamount to our success.

And never underestimated.
Everything that impacts “who we are” is in the agent’s hands. From handing out a business card with our collective names on it to successfully negotiating and closing a deal.

I am pleased to announce that Oliver Brown has joined us. With over 20 years of experience selling in NY, he has built a business and reputation that is exemplary and we are proud to have him as an ambassador of our brand.

Shaun Osher is the Founder and CEO of CORE.