CORE is delighted to confirm that sales have officially launched at 241 Fifth!  The New York Times got an exclusive look at the project and spoke with the project’s Director of Sales, Doron Zwickel.

Boasting 46 condominium units conveniently situated between 27th and 28th streets, 241 Fifth also carries the unique distinction of being the only ground-up construction residential project in the trendy neighborhood of NoMad.  Designed by Eran Chen of ODA-Architecture, these homes offer an inspired blend of sophisticated and contemporary style right in the heart of the Manhattan.

Residents will enjoy views overlooking the historic Flatiron District and Madison Square Park.  Thoroughly modern interior design elements will include stained white oak flooring and white-finished fixtures from the Zuchetti-Kos Faraway Collection.  Residences also feature oversize windows, kitchens with a suite of Miele appliances, bathrooms with a deep-soaking tub, glass-enclosed shower and solid teak wall detailing.

The building’s amenities package features 24/7 concierge, a rooftop terrace, a fitness center equipped with state-of-the-art cardio and weightlifting equipment, a Zen tranquility room for yoga, Pilates or meditation, a residence lounge and private wellness treatment room, which offers a serene space for massage or beauty treatments.

An exclusive landmark address with unparalleled detail, 241 Fifth promises to be the most desirable residential destination in NoMad.  We’ll have more news soon, including details on the 241 Fifth launch party!

It seems appropriate that, as CORE embarks on opening our office on the Upper East Side, we debut our brand film. Our original vision for the company and brand remains the same as it was eight years ago…

Shaun Osher is the Founder and CEO of CORE

Last night, CORE hosted a party at the Jimmy at the James Hotel to celebrate the accomplishments of 2012 including being named “#1 Boutique Real Estate Firm in Manhattan” by The Real Deal. In addition to CORE brokers, the night was spent with developers and creative consultants. You can view highlights below and head to the CORE Facebook page to view more snapshots of the evening’s festivities. Cheers!

(more…)

I’m a firm believer that a real estate company’s success, and the brand it builds, is largely reliant on one thing:

The agent.

Having worked as a successful agent in the City for over a decade (prior to starting CORE), I have a different perspective on this topic than most.

The importance of the agent as an ambassador of our brand is tantamount to our success.

And never underestimated.
Everything that impacts “who we are” is in the agent’s hands. From handing out a business card with our collective names on it to successfully negotiating and closing a deal.

I am pleased to announce that Oliver Brown has joined us. With over 20 years of experience selling in NY, he has built a business and reputation that is exemplary and we are proud to have him as an ambassador of our brand.

Shaun Osher is the Founder and CEO of CORE.

Typically people take the weekend to relax and decompress after a long work week. However CORE’s Vickey Barron spotted an ambitious local business effort set up outside of the Chelsea office (they clearly understand the importance of location) last weekend. You have to give them credit for their diligence and effort. We will surely see more from these two lemonade stand leaders in the future.

The Real Estate Board of New York’s annual “Deal of the Year” Awards was held last night, October 25, 2012, at the Metropolitan Pavilion. CORE’s Limor Nesher was honored for her work at 251 East 110th Street where she conducted a unique art tour of the neighborhood to attract potential buyers to her townhouse listing which offered a gallery space. Emily Beare, Shaun Osher, Brittley Jarrell and Adrian Noriega enjoy the evening’s festivities in the photo above.

It’s obvious that we at CORE have a huge love and appreciation for New York City and its rich history – - we also love long weekends. If you’re looking for something to do this weekend in NYC, join us at OHNY’s 2012 Weekend, where we’ll be opening the doors to two of our new development projects to the public.

openhousenewyork® (OHNY) is an organization that promotes a greater appreciation of the city’s built environment; broadens public awareness by exposing diverse audiences to distinctive examples of architecture, engineering and design; educates and inspires discussion of issues of excellence in design, planning and preservation; and showcases outstanding new work as well as structures of historic merit.

To celebrate the city’s architecture and design, the 10th Annual openhousenewyork Weekend will once again unlock the city on October 6th and 7th, allowing New Yorkers and tourists alike free access hundreds of sites talks, tours, performances and family activities in neighborhoods throughout the five boroughs. From private residences and historic landmarks, to hard hat tours and sustainable skyscrapers, OHNY gives you rare access into the extraordinary architecture that defines New York City, while introducing you to the people who make the city a vibrant and sustainable place to live, work, and play.

(more…)

A sampling of last week’s press coverage of CORE and CORE properties.

“Scene”
Manhattan
The unveiling of the amazing duplex penthouse at 211 East 51st Street, listed by CORE’s Tom Postilio, made the Scene society pages of Manhattan. Check out the slideshow for great shots of the apartments, as well as the crowd that turned up to see the place. At right, CORE founder Shaun Osher and Postilio, courtesy of Jeff Fried Photography.

“CurbedWire”
Curbed
Wrote Curbed about CORE’s joining the rapidly growing social bookmarking site Pinterest: “Notable because this is the first brokerage we’ve seen with its own Pinterest page, and because there’s a section for Selling New York fans.” You can find and follow us on Pinterest by clicking right here.

“Haute Event: Love & Real Estate”
Haute Living
Vickey Barron’s and matchmaker Samantha Daniels’s Love & Real Estate party, which aimed to add a little romance to the world of real estate, was featured as a Haute Event.

HGTV’s “Selling New York” follows along with CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 311, which first aired on August 25, 2011. For more SNY epilogues, click here.

In this week’s episode, “Seeing is Believing,” SNY alum Maggie Kent partners with fellow CORE agent John Harrison to help a young client, Vanessa, navigate the intimidating Manhattan real estate market as she searches for her first apartment. After losing a competitive bidding war on what Vanessa thought would be her dream apartment, Maggie and John had to tackle the challenge of picking up the pieces and starting the apartment search all over again.

Continue reading for some exclusive behind-the-scenes information about what happened after the cameras stopped rolling and what didn’t make it into last night’s episode of “Selling New York!”

1) Initially, John began showing Vanessa apartments in the $700,000 range, but could quickly tell that she wanted more out of an apartment. Maggie called the apartment hunt not a process of elimination, but rather “a process of addition,” stating that the more apartments Vanessa saw, the more items she added to her wish list. CORE’s experts ended up showing Vanessa around 60 apartments in total. John said that the more options a client sees, the better able he is to meet their needs.

(more…)

The more we peel the layers off an onion, the more it seems to stink (and make us cry).

And the less it looks like an onion!

What do we expect to find at the CORE?

A nugget? A pearl? Or are we looking for an excuse?

As a buyer, you start out with a clear idea of what you want. You search, search, search… and search some more. You may find some places that are just “fine” and some that are just not!

If you’re lucky enough to find what you’re dreaming of within your price range (and you will know it when you see it), just BUY it!

Don’t question yourself. No second guesses.

Have your agent negotiate the best deal for you and take the plunge!

I’ve met more people who have regretted NOT buying their dream home than people who regretted buying their nightmare apartment.