Need further proof that the Manhattan luxury real estate market never takes a day off, not even in the summer? Then check out The Real Deal’s report on 305W16, the 53-unit Chelsea cond-op being marketed by CORE. The building launched sales with a show-stopping rooftop party in June, at the start of what is typically considered a slow season when it comes to buying and selling property. Less than three months later, over 50% of the building’s apartments are in contract, and closings have kicked off, The Real Deal notes. The building has a massive attention-grabbing sculpture on its roof, but CORE’s Shaun Osher tells TRD the project stands out in other ways as well:
While the aforementioned sculpture has certainly contributed to the building’s unique identity, Osher said Core is using the cond-op’s website to market the building in a unique way. Rather than a traditional website, this is a blog updated regularly by the Core marketing team with news on the building and the Chelsea neighborhood.
“It connects to the person who is buying in this building,” Osher said, noting that the budding technology scene nearby, including Google’s new office across the street, is bringing in young, tech-savvy entrepreneurs. “[The website] is a living, breathing conduit of information for people that are constantly on the Internet.”
Speaking of the tech-savvy, they can click here for more details on 305W16’s current availability.