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What Inspires Us?

Shaun's Soapbox // Mar 01, 2011

shaunosher blogpost

Shaun Osher and Herbie Hancock

Regardless of the field of business one is in, I believe it is critical to draw on inspiration from “other people and places”.

We see this all the time, and though it isn’t always obvious, I believe that exceptional people and exceptional companies draw influences from other fields and interpret them in their own way.

This approach frees the artisan from “industry standards” and encourages innovative thought.

It’s a process that facilitates the ultimate “out of the box” ideology that we all (or most of us, anyway) strive for.

The box we work in has limitations, and once we broaden our scope beyond this box, remarkable things can happen.

The non-generic!

I find myself influenced every day by someone or something in one way or another. Our DNA and CORE values are synonymous with many of these different influences. Here are a few:

  • Herbie Hancock for being REMARKABLE AND IRRATIONAL with his dedication and artistry for more than six decades.
  • Herb Ritts for his INNOVATIVE expression with his lens.
  • Nelson Mandela for his INTEGRITY and strength of an ideology.
  • Tony Hsieh for raising the bar in CUSTOMER SERVICE.
  • Marcus Agrippa for his ATTENTION TO DETAIL in architecture’s greatest achievement.
  • Ayn Rand for her TRANSPARENCY in The Fountainhead and Atlas Shrugged.
  • Chris Carmichael for his humble TEAM support of Lance Armstrong.
  • Eminem for being RESPONSIVE and NIMBLE.
  • Frank Lloyd Wright for his mutual RESPECT of history and innovation.
  • Dr. Barnard for his KNOWLEDGE and foresight.