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The Persuasive Pamphlets of Another Time

Uncategorized // Aug 30, 2010

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Currently on display at the Avery Architectural and Fine Arts Library of Columbia University is an interesting collection of real estate brochures that reference how different developers approached sales and listings with in a 50 year span. This collection contains listings from the 1920’s to the 1970’s and currently includes 2,518 buildings in Brooklyn and Manhattan.

This unique literature of apartment building listing and advertising is chronicled among pages of brochures, photos, and copy. CORE Real estate understands the influence and impact that advertising has within the world of real estate. Incorporating the lifestyle possibilities a property may have into a sale is a fundamental resource to a sale and this collection at the Avery Library is a beautiful display of the growth and use of local real estate listings.

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