Welcome to TEN 2.0, CORE Founder and CEO Shaun Osher’s follow up rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat five years later.
Coming up on her ten year anniversary at CORE, it’s fair to call Emily Beare both a CORE and an industry veteran. With an ever-booming business and a growing team, Emily weighs in on her successes as the turn-around agent this industry had been missing until now.
1. Our last interview was in 2011. How have you evolved as an agent since then?
It is hard to say because the market is so different now than it was in 2011. New York real estate is continuously evolving. In 2011, the market was very difficult as we were coming out of the crash. Since then it has recovered with a vengeance, but things are constantly shifting. Regardless, I conduct myself and my business in the same manner, but the fluctuating market has taught me the importance of adaptation.
2. How has your business evolved since then?
Since then, my business has grown and I have been lucky enough to work on a number of wonderful properties and new developments. Most recently, I sold out 224 Mulberry Street and have since been brought on to complete the sales of two additional new development projects. Though there are challenges, our innovative marketing strategies have helped me in refreshing some of the city’s most amazing projects.
3. Why do you think developers hire you to complete sales?
The projects I work on are personal and become a major part of my life. My clients and developers are like family, and I aim to create that same feeling with buyers. Support from the brokerage community has also been extremely helpful, it is always a pleasure to personally call those I have relationships with to tell them about a project or exchange ideas about the market. Selling out 224 Mulberry Street and garnering the highest price per square foot in NoLIta was a rewarding testament to all the work I put into a new development, and that’s what I hope to do with every project.
4. What is the toughest part of selling new developments? What’s the easiest?
Selling a beautiful new project is the easiest part, it is always exciting to see something fresh, new and never before lived in. Some challenges might be trying to sell a new development project without a model unit or before it’s even built so clients cannot see the space. We have seen a shift in the market where people are less comfortable buying solely off plans and they want to see, feel and touch what they are buying.
5. What do you consider your most successful development project to date?
Success to me is not just about numbers, but the relationships created and the happiness brought to clients and buyers through it. With that said, 224 Mulberry Street was particularly special. Selling out in record time in such a competitive market with record-breaking prices was an amazing feeling.
6. How do you balance your development projects with your resale business?
Support from my personal team has allowed me to expedite and organize all facets of my business. The balance really comes from passion – because I am personally invested in every listing and new development project, everything else comes naturally. What is promised to clients is extremely important, so I try to go above and beyond to make them happy. I am fortunate to have a strong team that helps me get everything done, even when it seems like there are not enough hours in the day.
7. What is your favorite part of a real estate transaction?
It is most important and rewarding when the client is happy with their new home. At the end of the day, a home is likely one of the biggest investments of someone’s life and it is important to help them find the home where a lifetime of memories will be created.
8. So far, what has been the highlight of your career?
That is hard, there are highlights every day. Overall, I would have to say that it is always exciting to meet amazing people from all walks of life and learn about them. Every day brings a new story and something that makes me smile. One deal that is particularly memorable was when I had a fun, but challenging 2-property deal with a dear friend client. Helping him buy two properties and transform them into the home of his dreams was so rewarding…and now I am selling it.
9. What’s the best real estate advice you’ve ever been given?
“Roll out the red carpet.” You have said this for many years and implementing this advice has brought success. No matter the price, client or situation – everyone is to be treated with the same high-level of service. Everyone should feel like they are the most important person.
10. As a veteran and expert in the industry, what’s the one piece of advice you’d give to rookies?
You only have your reputation. That is something I would tell anyone trying to make it in this industry. Anyone can have a reputation but having a good reputation is hard to maintain. Treating everyone with respect, being attentive, working hard, being fair and making sure you don’t burn any bridges are things I find important to being a well respected broker.