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Selling New York … In San Fran

Agent Insight // Jun 22, 2012

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Now that shows like HGTV’s CORE-starring “Selling New York” and Bravo’s “Million Dollar Listing” have become part of popular culture, everyone in the industry wants to know more about reality television’s impact on the real estate business. Most agents say that the results have been positive, and Maggie Kent, CORE Vice President and a “Selling New York” regular, agrees. Maggie was recently asked by the Southern California chapter of the Luxury Marketing Council to take part in a panel discussion called “New York Style” for luxury real estate brokers in San Francisco.

Discussing her career, alongside Ryan Serhant (of “Million Dollar Listing”) and Curtis Nixon (also of “SNY”), Maggie spoke about the impact of the show, which she explained has been a boon for CORE and its agents, especially from a branding standpoint. Her advice to the crowd: Surround yourself with a great team and align yourself with a company that is compatible with the brand you envision for yourself. For photos from the reception held for the trio of New York agents, check out the coverage on LiveSOMA.