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Q&A: Shaun Osher on Taking the Lead at 1280 Fifth

Development News // Dec 05, 2011

core_12511_1280fifthLast week it was revealed that CORE has taken over the sales and marketing at 1280 Fifth Avenue, the new Robert A.M. Stern-designed condo tower above the Museum for African Art on Central Park. The building, with direct park views, a wide variety of layouts and amenities including parking, 24-hour concierge service and a rooftop swimming pool, offers an impressive list of qualities to buyers currently searching the Manhattan new-development market for a unique place to call home. We asked CORE founder and CEO Shaun Osher — who will be overseeing the sales effort — to answer a few questions about the project:

What will CORE bring to 1280 Fifth Avenue to highlight the building’s special features?
1280 Fifth is one of the best new projects to come to market over the past 5 years. It has all of the attributes a buyer could want in a new development property. One of the hottest neighborhoods. A 5th Avenue address. The best views of Central Park. Every amenity one could want. A developer who has a stellar reputation. One of the most renowned residential architects of our generation. A price point that is not available anywhere else on 5th Avenue and the Park. We will educate buyers on these qualities.

What would buyers be surprised to find out about the development?
Really, it’s the proximity to everything. A 5th Avenue address has more to offer than just Central Park at your doorstep, though that’s obviously an incredible benefit. It’s such a convenient location.

The Wall Street Journal recently wrote that upper Fifth Avenue “went largely ignored by high-end developers.” Why do you think that was, and what changed developers’ minds?
This was a neighborhood that was on the fringe of a prime neighborhood. It takes a pioneer with vision to recognize the potential of a site like this. Much like the first project we brought to market on the Bowery at 52 East 4th Street or the first residential project on the High Line that CORE sold at 520 West 19th Street. All pioneers.

What makes 1280 Fifth Avenue a compelling product in this market?
The quality of the design, construction and what you get for your money.

Is there a specific type of buyer that makes the most sense for this building, or is it more of a something-for-everyone type of project?
This is a buyer who recognizes the value in the fundamentals of a piece of real estate.