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Murketing vs Marketing

Uncategorized // May 20, 2011

MURKETING is the integration and alliance of brands that strategically co-identify.
An association that harnesses their combined strength.
It can’t be bought. It is earned.
It is the current currency.

Paul Smith and Rapha
Amazon and Kindle
Audi and Bose
American Express and LHW

MARKETING is a course you study in college.
It is what most sales companies “practice” and how most advertising agencies make money.

The $100k Print Ad
Television Commercials
Catalogue Mailings
Billboards

Both have their place

Murketing takes insight and strategy.
Marketing takes money.