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Loyalty…..Without Allegiance

Agents // Nov 15, 2010

(An oxymoron? I don’t think so.)

As agents, we demand loyalty from our clients.
If we’re lucky (and good), we just might get it.

Question: What do we give THEM in return?
Answer: OUR loyalty!

It seems to me that in the new era of Generation X (and younger)
Our culture, has evolved to expect instant gratification
At the expense of loyalty.
This seems to be the new acceptable behavior. Text me today, and delete me later (when something “better” comes along).

I once worked with a buyer for 18 months!
83 apartments later – they bought something without me.
A new listing…at an open house…directly from the seller.
Ouch!
I didn’t make a commission, but I did get 5 referrals, and a nice bottle of Champagne.
Thank you very much.

Everybody seems to have an agenda
that precludes any sense of allegiance.
And this is considered acceptable behavior?

If you are trying to separate yourself…
Define your brand and differentiate yourself…
By being loyal.
To a fault, if you must.

Your clients and peers will respect it (and you).