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795 Fifth Ave. 2811, New York, NY 10065

Shaun's Soapbox // Apr 21, 2011

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…is a key component of growth.

In order to identify yourself,
You need to recognize your purpose
So it can resonate with your sphere.

The truest brands are those that are honest.

They know their value.
They embrace their culture.
They understand their purpose,
And they project their true identity.

So, look in the mirror.
Objectively and honestly.
And present this to the world.

Your true identity will resonate
And will become your brand.

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