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Inside the Staging of an Upper East Side Penthouse

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CORE’s Jarrod Guy Randolph recently landed on the small screen, showing off his $4.995 million penthouse listing at the Upper East Side’s Isis condominium to CBS’s cameras. The piece was great — we’re sure the spacious full-floor spread and private outdoor spaces inspired plenty of viewer real estate envy — but it only told part of the story behind this luxurious listing at 303 East 77th Street

When Jarrod, a Forbes “30 Under 30” recipient who joined CORE last spring, got the listing, the penthouse was completely empty, and he could tell that buyers were having a difficult time envisioning what the nontraditional space (with four bedrooms and four private terraces in all) would look and feel like as a fully furnished and functional home. “We really needed to furnish the place to show that there’s a lot you can do with it, whether for entertaining or just as a quiet place to call home,” Jarrod told us. “With furniture, I knew it would feel even more spacious, and people would respond to it.”

So Jarrod embarked on the most ambitious staging effort of his career — recruiting design specialists like Susan Goldstein of Studio D, rustic Brooklyn furniture craftsmen Organic Modernism, the contemporary art experts at Jayne Baum Gallery and others to create an immaculate space filled with both modern and traditional design elements, including over $250,000 in furniture and art. “Beautiful furniture and artwork always make the space look more luxurious, and it reenforces the luxury image of the building,” Jarrod said. “I’ve staged apartments before, but I really had to call in a lot of favors for this one.”

The interior design process was completed this summer, and Jarrod had a very specific look he was going for: “We wanted to create an apartment that a had a bit more masculine styling, along the lines of a successful male executive who entertains a lot at home. I think we hit that concept quite well. Two people interested in the penthouse actually fit that profile.”

A buyer will have the option to buy the apartment completely furnished with all of Jarrod’s selections, and as for those selections, he does have a personal favorite: “There’s a Mark Saltz painting in the master bedroom that I really love.”

To see the listing or contact Jarrod Guy Randolph for a showing, click here, but for a peek inside the process, here’s what the penthouse looked like before:

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And here’s what the penthouse looks like today:

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