Seth Godin says that “All Marketers Are Liars”
I (unfortunately) respectfully agree with him….
“Service is our top priority” – (the voice mail picks up the phone).
“We market luxury property” – (the photography is taken with a cell phone camera).
“Our website is the industries best” – (it takes forever to load).
“We believe in transparency” – (but keep some things to ourselves).
“We are global” – (we have never left town).
Credibility is earned over time with consistent attention to detail.
It is easily lost with a broken promise.