About the NeighborhoodSoho living, if you can get it, is about the most stylish in this entire city. That’s not only because of the area’s history—artists inhabited its high-ceilinged lofts until the 1980s—but also because Soho has all but overtaken Fifth Avenue when it comes to flagship stores. The most impressive is Broadway’s incredibly architectural Prada store, but you’ll also see almost every of-the-moment designer coolly represented on its cobblestoned streets—plus some small art outposts, like Donald Judd’s home-turned-museum, interspersed in between. Mass and niche, touristy and local, it’s also a center of New York’s frenetic energy: feel it amid swirling crowds at the corner of Spring Street and Broadway on a Saturday afternoon.
“Whoever is born in New York is ill-equipped to deal with any other city…. No other city is so spitefully incoherent.”
Soho’s street vendors are in a league of their own.
Roasted chestnuts smell so sweet on Soho’s streets.
Peckish? You won’t want for options on Broadway or Prince.
The Dutch does stiff drinks with style.
Handbag-sized dogs do well in Soho.
Soho is home to the world’s biggest collection of cast-iron lofts.
Lombardi’s is famous for its coal-fired pizza pies.
On weekends, hit the Soho Grand for DJ sets.
Ads are expensive and expansive around Houston and Broadway.
Duck into Balthazar for a cheeky steak frites.