141 Fifth Avenue Sells Out

The Real DealApril 06, 2011

Striking Beaux Arts Masterpiece, 141 5th Avenue, Completely Sold Out

April 06, 2011
New York, N.Y. (April 6, 2011) – CORE is pleased to announce that all 34 units at 141 5th Avenue, one of the firm’s new developments, are now completely sold out, with sales totaling $112M. With exclusive sales led by CORE Managing Director, Emily Beare, the extraordinary 12-story landmark buildings’ units were sold at up to $2,656 per square foot.

“This project encompasses CORE’s commitment to evolving New York City real estate and demonstrates our innovation in the marketing and sales processes,” notes Shaun Osher, CEO of CORE. “When we conceived the strategy for this building, we had no intentions of ever running advertising. We positioned 141 5th Avenue as a downtown landmark and proactively marketed this building through strategic initiatives which included wrapping the building in mesh reflecting a line drawing of the completed building during the restoration process, strategic events, our relationship with HGTV’s “Selling New York”, amazing press coverage and social media outreach.”

“This project was so successful because it’s one of the most beautiful buildings downtown – and it is as beautiful on the inside as it is on the outside,” says Emily Beare, Managing Director at CORE and the Director of Sales at 141 5th Avenue. “There is a high demand in New York City for something special and classic – a home that will never go out of style.141 5th Avenue is not your average New York City condo - we created homes and people felt that the minute they walked through the door.”

Developed by Savanna, a New York City-based real estate investment and development firm, 141 5th Avenue is considered downtown’s most successful luxury loft conversion. The 34-unit gem, formerly the 1897 Merchant Bank of New York Building, is located on a prominent corner of Fifth Avenue in the heart of the Ladies’ Mile Historic District. The building’s classic beaux arts façade features terra cotta detailing and a distinctive cupola that have been meticulously restored to their original grandeur. The New York City Landmarks Preservation Commission has commended the design scheme of the restoration, brought to life by the award-winning architecture and design firm of Cetra/Ruddy.

“We saw a tremendous opportunity to restore this beautiful building and transform 141 5th Avenue into a luxury residence at one of the most attractive locations on lower Fifth Avenue,” said Chris Schlank, a managing partner of Savanna. “We are thrilled that the condominiums and penthouses are completely sold, particularly without price adjustments throughout the duration of the project. It has been a pleasure working with the CORE team led by Emily Beare and Shaun Osher, who did a remarkable job marketing the building.”

About Savanna

Savanna is a New York City-based real estate investment and development firm that has been in operation since 1992. Since its inception, Savanna has invested approximately $1.5 billion of capital in multiple asset types throughout the Northeast corridor and Mid-Atlantic region with a clear focus on investment opportunities that provide superior returns. For additional information on Savanna, visit

About CORE

CORE is a boutique real estate firm that delivers the best in brokerage, marketing, communications and advisory services for the luxury residential segment. CORE’s elite group of highly experienced and successful professionals services developers who value efficient, no-nonsense results. CORE was founded by Shaun Osher as a full-service boutique with a national reach and a strict adherence to the principles of integrity, efficiency and results. For more information visit

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Priciest, Cheapest Units to Hit the Market

The Real DealApril 01, 2011
The most expensive unit to hit the Manhattan market this week is a five‐story townhouse at 16 East 95th Street listed for $26 million, according to The 8,000‐square‐foot, fivebedroom, six‐and‐a‐half bathroom home has an elevator, a finished roof deck and a ground‐floor garden. Jed Garfield and Matthew Pravda of Leslie J. Garfield & Co. have the listing.

The next priciest unit to come online this week is a $23.95 million, 2,761‐square‐foot condo on the37th floor of 15 Central Park West. Brown Harris Stevens' Paul Del Nunzio and Richard Wallgren are listing the property.

The third costliest unit to hit the market is the 4,100‐square‐foot penthouse duplex at 24 East 21st Street in the Flatiron District for $7.85 million. The condo is listed by Kirk Rundhaug and Ryan Fitzpatrick of Core.

A $142,800, 573‐square‐foot co‐op at 301 East 63rd Street is the cheapest Manhattan unit to come online this week. Kenneth Laino of Manhattan Network is listing the property.

The next cheapest unit is a two‐bedroom East Harlem co‐op at 205 East 124th Street listed for $160,000 by JT King and Karen Gray of Century 21.

The third least expensive to hit the market this week is a one‐bedroom co‐op at 720 West 173rd Street in Washington Heights. Jim Rosenbloom, Nick Rafello and Adina Greenberg are listing the property for the Corcoran Group. TRD

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CORE Talks Interview Features Architect Joseph Dirand

March 23, 2011
New York, N.Y. (March 23, 2011) –CORE is pleased to announce Shaun Osher’s next CORE Talks Interview subject: award-winning architect, Joseph Dirand. In the latest version of the web series, Osher sits with Dirand in the masterpiece he created at 812 5th Avenue. Rooted in a rich, diverse and sophisticated French design culture, Dirand discusses how he develops an innovative expression for each of his projects inspired by location and context, as well as his own unique cultural roots. In the episode, Osher and Dirand also converse about Dirand’s beginnings in architecture, his collaborations with Balmain and Lanvin and his obsession with black and white.

“I was thrilled to have the opportunity to speak with Joseph. He is a real architect’s architect who will be looked back on as one of the greats of the future,” says Shaun Osher, CEO of CORE.

About CORE Talks Interviews:

CORE Talks aims to influence the people, events and trends that affect the real estate. The guests featured on this web series are visionaries, not only within real estate but within New York City and in the business, economics and artistic world beyond.

About Shaun Osher:

Shaun Osher is the founder and CEO of CORE, a New York City–based real estate firm offering a comprehensive array of brokerage and marketing services for both residential and commercial properties. A market expert, Shaun was recognized as the top downtown agent for 15 consecutive years. His expert opinion is often quoted in top consumer and trade media including, the New York Times, the Wall Street Journal, The Real Deal, Bloomberg and Crain's.

About CORE:

CORE is a real estate sales and marketing firm delivering the best in brokerage, communications and advisory services for the luxury residential segment. In addition, CORE’s elite group of highly experienced and successful professionals service developers who value efficient, no-nonsense results. CORE was founded by Shaun Osher as a full-service boutique firm with a strict adherence to the principles of integrity, efficiency and results. For more information visit

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