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One Museum Mile Announces 25 New Sales in Past Three Months

citybizlistMay 20, 2013
Residential Condominium at 1280 Fifth Avenue on Central Park Reaches 70 Percent Closed and in Contract

One Museum Mile, the new residential condominium located at 1280 Fifth Avenue on Central Park in Manhattan, has recorded 25 new sales in the past three months, announced CORE, the exclusive sales and marketing firm for the building. One Museum Mile is now 70 percent closed and in contract.

Recent sales include apartment 11B, which closed for the highest price per square foot ever achieved for an apartment in the neighborhood. The three-bedroom residence sold for $3.565 million, or $2,030 per square foot. The asking price was $3.65 million for the apartment, which includes a private terrace on Central Park.

“Interest in One Museum Mile is continuing to grow with buyers who appreciate the building’s high-end amenities, sweeping Central Park vistas and exceptional design, all at good value,” stated Tom Postilio, Managing Director of CORE.

Remaining residences for sale include two-bedroom apartments from 1,284 square feet to 1,699 square feet, and three-bedrooms up to 2,118 square feet. Available combinations include a 3,619-square-foot, six-bedroom residence, and a sprawling eight-bedroom, 4,892- square-foot home.

The 116 residential interiors at One Museum Mile were created by Andre Kikoski, who also designed the award-winning restaurant The Wright at the Guggenheim. Robert A.M. Stern Architects, LLP, served as design architect for the building. SLCE Architects served as architect-of-record. Manhattan-based real estate private equity firm Brickman is the developer of One Museum Mile.

Amenities include a 24-hour full-service concierge, landscaped roof terrace, rooftop pool and terrace overlooking Central Park, fitness center with terrace, and a residents’ lounge with fireplace. There is also a media lounge and card room, children’s playroom, teen game room, formal conference and dining room on Central Park, on-site parking, bicycle room, cold storage in the lobby, and private storage. A 421a tax abatement is in place.

Each apartment at One Museum Mile features an open kitchen and breakfast bar, Bosch dishwasher, Thermador stainless steel oven, cooktop and refrigerator, and a Bosch washer and dryer.

About CORE: CORE is a real estate sales and marketing firm delivering the best in brokerage, communications and advisory services for the luxury residential segment. In addition, CORE’s elite group of highly experienced and successful professionals service developers who value efficient, no-nonsense results. CORE was founded by Shaun Osher as a full-service boutique firm with a strict adherence to the principles of integrity, efficiency and results. For more information, visit www.corenyc.com.

Top Residential Agents of the Week

The Real DealMay 17, 2013
Ryan Fitzpatrick of CORE sold 323 West 19th Street for $7,180,000.

Residential Sales Around the Region

The New York TimesMay 17, 2013
Upper East Side
25 East 77th Street, The Mark
$6,975,925

Residential Houses of the Week: 122 West Street, PHK

The New York PostMay 16, 2013
Greenpoint, Brooklyn
$1.5 million
Bedrooms: 2 Bathrooms: 2
Square feet: 1,250
Common charges: $1,150

This penthouse above West Street in the Pencil Factory condo building is a “stunning” duplex with three terraces, including a private, 1,000-square-foot rooftop space with “panoramic” views of Brooklyn and Manhattan. The interior features a gas fireplace and “luxurious” oak floors. Agents: Ivana Nikolic and Winchester Brown III, Core, 212-726-0756 and 212-500-2119

Architect Ismael Leyva's Own Central Park West Pad for Sale

CurbedMay 16, 2013
Architect Ismael Leyva has a few projects coming back to life around NYC right now, like the wacky condo on Park Place and the newly-launched The Charles on First Avenue. Maybe all the activity has given Leyva himself the itch to move: The Real Deal points out that the architect's own apartment at 353 Central Park West is now on the market for $7.75 million. Naturally, Leyva designed the place himself. His tastes run to Scandinavian oak wood plank floors, Marmol bathrooms and foyer, floor-to-ceiling casement windows, and LED lighting. It's a four-bedroom currently configured as a three-bedroom-plus-library. Leyva spent $5.6 million on the apartment in February 2007.

Mapping Broadway's Condo Construction Mini-Boom

CurbedMay 16, 2013
On a small stretch of Broadway in Tribeca, eight new condo developments are currently in the works, seven of which are conversions. Tribeca Citizen reports that these projects will bring 487 new units of housing to the street—nearly a 50 percent increase from what's currently there. We took TC's notes and turned them into a Microhood map to show just how much action is happening in such close proximity. And TC has heard rumors about three other Broadway buildings, so more may even be coming. Find our map after the jump, and click through to Tribeca Citizen for a list of all current residential buildings between Worth and Warren Streets.

Broadway’s Residential Boom

Tribeca CitizenMay 16, 2013
Broadway between Canal and Worth is undergoing a pretty major shift from mixed-use to full-on residential. Don’t believe me? Below are the eight conversions currently underway (one or two may be stalled), as well as a few rumored candidates. If all of the buildings pan out (not including rumored ones), that six-block stretch of Broadway will have 487 new residential units.

Further down, I listed the buildings that are currently residential. I’m sure I missed a few of the smaller ones, but still: From Canal to the south side of Warren, there are currently at least 1,059 residential units. So we could be looking at a nearly 50% increase in population on Broadway.

35 BROADWAY (A.K.A. 93 WORTH)
••• Northwest corner of Worth.
••• 18 stories, 92 units.
••• Status: Work is well underway and the building is 85% sold

Just Sold!: 635 West 42nd Street #44B

The New York PostMay 16, 2013
Manhattan
CLINTON $1,475,000
635 West 42nd Street
Two-bedroom, two-bath condo, 1,070 square feet, with Sub-Zero refrigerator, marble bath and washer/dryer; building features doorman, valet parking, pool and basketball, volleyball and tennis courts. Common charges $776, taxes $557. Asking price $1,525,000, on market 10 weeks. Brokers: Grant Saacks, Douglas Elliman and Steve Gallagher, CORE.

Visiting Three Model Units at Tribeca’s 93 Worth Street

CurbedMay 15, 2013
The 92-unit building at 93 Worth Street hit the market at the very end of 2012, and sales appear to be going well: StreetEasy shows 76 units in contract and just three on the market for the moment. Photographer Will Femia stopped by the office-to-condo conversion, where he saw a studio, a two- bedroom model unit, and a three-bedroom model unit (and, naturally, the sales office, which is designed to look like the lobby). Have a look in the gallery above. The three available units are asking $800,000 (for a studio), $3.5 million (3BR), and $4.5 million (2BR).

The building was designed by ODA-Architecture, and amenities include a rooftop terrace with kitchen, fitness center, children's play room, dog washing station, and bike storage. Within the units, there are seven-foot windows, washer/dryers, and solid oak floorings.

One Museum Mile in East Harlem hits 70 percent sold

Buzz Buzz NewsMay 15, 2013
One Museum Mile at 1280 Fifth Avenue is 70 percent sold, with 25 new sales in the past three months, according to CORE.

The 21-story East Harlem development, designed by Robert A.M. Stern, has 116 condos, with interiors by Andre Kikoski. Earlier this spring, Unit 11B sold for $3.565 million, or $2,030 per square foot — a neighborhood record. The 1,756-square-foot three-bedroom had a private terrace.

“Interest in One Museum Mile is continuing to grow with buyers who appreciate the building’s high-end amenities, sweeping Central Park vistas and exceptional design, all at good value,” Tom Postilio, Managing Director of CORE, said in a statement.

Some of the aforementioned high-end amenities are a 24-hour concierge, landscaped roof terrace, rooftop pool, fitness center, resident lounge, media lounge and card room, children’s playroom, teen game room, on-site parking, bicycle storage, cold storage in the lobby and a 421a tax abatement. Available units include two-bedrooms from 1,284 square feet to 1,699 square feet, and three-bedrooms up to 2,118 square feet. Also for sale: a 3,619-square-foot, six-bedroom residence asking $6.35 million and a 4,892-square-foot, eight-bedroom home asking $8.275 million. Each apartment has an open kitchen and breakfast bar, Bosch dishwasher, Thermador appliances and in-unit washer/dryer.

The developer is Manhattan-based real estate private equity firm Brickman.

Time for a Realty Check

CairnsMay 15, 2013
Improving selling techniques and finetuning personal skills to deal with vendors and buyers may warrant a trip to the Gold Coast for Far Northern real estate agents.

A top industry conference including a line-up of international speakers such as American Chris Gardner, the inspiration behind the Academy Award-nominated film The Pursuit of Happyness, New York agent Shaun Osher, radio personality Alan Jones and Aussie Home Loans’ John Symond will take place on the Gold Coast later this month.

The speakers will address topics including navigating tumultuous times, using courage and common sense, and dealing with adversity.

‘‘As real estate transactions become more complex, the public needs more competent real estate agents to manage the process,’’ said David Knox, a top industry coach in the US who will speak at the conference.

‘‘Consumers need to make sure that agents understand your real needs and you need to ask them to explain the steps of marketing your home and how they will deliver increased value.’’

Australian coach and trainer Josh Phegan said although many agents knew how to sell homes, what many of them did not know was how to sell themselves.

‘‘The customer has never been so clear about what they want,’’ Mr Phegan said. ‘‘They want value for money, they want service and they want it now.”

‘‘Being able to sell yourself as an agent is one of the most highly sought-after skills.’’

US-based Shaun Osher said agents needed to understand what motivated vendors and work with them to improve their knowledge of the market.

‘‘When a client chooses an agent, they need to understand the intricacies of the deal and make sure they are working with someone who they are comfortable with being their face to the consumer,’’ he added.

Controversial shock jock Alan Jones has the task of talking about traits of the world’s most successful people, producing quality outcomes, and the price agents must be prepared to pay.

More than 3000 agents are expected at the Australian Real Estate Conference to be held at the Gold Coast Convention and Exhibition Centre, May 19 and 20.

There will also be a networking party and information about an upcoming trade show.

The Great Outdoors – 93 Worth

New York PostMay 15, 2013
What good is private outdoor space if you don’t have anyone to share it with? Sure, the yet-to-be-released penthouse at 93 Worth St. (which should be finished late this year or early 2014) has a decent 640-square-foot terrace to go with its four bedrooms, 4 ½-bathrooms and 3,298 square feet of interior space (the price hasn’t been fixed yet, but it will be above $8.5 million). Still, it’s likely the owner will also want to swing by the 3,000-plus-square-foot common roof deck, which features a pergola, barbecue station and full kitchen, plus Miami-style cabanas, a fireplace and views overlooking the TriBeCa rooftops as well as a good swatch of uptown Manhattan. Agent: Doron Zwickel, Core, 212-219-9393

Ismael Levya Asks $8M for Central Park West Pad

The Real DealMay 15, 2013
Ismael Leyva, the architect behind notable Manhattan buildings such as the Yves Chelsea and Place 57, has listed his own apartment at 353 Central Park West for $7.75 million, StreetEasy shows.

Core CEO Shaun Osher is personally listing the 2,733-square-foot condo, along with his colleague, Emily Beare.

The apartment, designed by Leyva, encompasses an entire floor of the 16-unit, 20-story building, which is situated between West 95th and West 96th streets. The renovated home includes a private elevator landing, balconies overlooking Central Park and a wood-burning fireplace. The four-bedroom, four-bathroom condo is currently configured as a three- bedroom plus a library, the listing says.

Levya told the New York Times after he purchased the condo that he was in the midst of renovating the place.

“It is a good 12-year-old building,” he told the Times in March 2007. “I wanted to do some changes to fit my taste.”

The architect purchased the home in February 2007 for $5.6 million, city records show.

Levya’s architecture firm, Ismael Leyva Architects, has designed and built its fair share of residential and commercial buildings in New York and around the world throughout the years. In New York, he designed the residential interiors at Time Warner Center, and built the Park Imperial at 230 West 56th Street and the Oro in Downtown Brooklyn, as well as the Yves Chelsea at 166 West 18th Street and Place 57 at 207 East 57th Street.

Leyva’s apartment is the only one Osher is currently listing.

Beare is also known for several high-priced listings, which have included a unit at 15 Central Park West recently on the market for $85 million. That apartment was no longer available as of late April, according to StreetEasy.

Leyva, Beare and Osher did not immediately respond to requests for comment.

DS+R's Columbia Business School; One Museum Mile Sales

CurbedMay 15, 2013
MORNINGSIDE HEIGHTS—Last week, Columbia's Manhattanville business school got a $100 million boost from billionaire Ronald Perelman, and with that announcement came new renderings of the two buildings. Like the medical center, they are designed by Diller Scofidio + Renfro and feature similar zig-zagging cutaway facades. They will provide a combined 450,000- square-feet of space, some of which will be filled with those same collaborative gathering spaces we heard about before.

EAST HARLEM—One Museum Mile, the condo building located at the northeast corner of Central Park on Fifth Avenue, is now 70 percent sold. Reps send word that in the last three months, the building has seen 25 new sales, including a $3.6 million one that set a record for the neighborhood. So what's left? Two-bedroom apartments ranging in size from 1,284 to 1,699-square-feet, and three-bedrooms up to 2,118-square-feet.

The Great Outdoors

The New York PostMay 14, 2013
52 East 72nd Streeet: $21.95 Million
This residence includes 1,200 square feet of terraces.
When rubbing a lamp and asking the real estate genie for three wishes, your first request will likely be a good location. Your second will no doubt be multiple bedrooms and closets. Your third wish, though, is a bit of a mystery. Perhaps you crave a skylight. Or a fireplace. But we’ll take a wild guess about what you want for your no-holds-barred dream apartment: outdoor space.

“It’s consistently one of the most coveted things in the apartment,” says Kelly Mack, president of Corcoran Sunshine. “It’s a rare opportunity to step outside your door, enjoy a moment of peace and serenity. In large-scale towers, outdoor space is even more difficult to find and people are really willing to pay up for it and pay a significant premium.”

How much of a premium?

Exterior space trades at somewhere between “25 to 50 percent” of the interior price per square foot, says Jonathan Miller, president and CEO of the appraisal firm Miller Samuel.

So if you have an apartment with interior space that’s valued at around $2,000 per square foot, 1,000 square feet of outdoor space can add somewhere between $500,000 and $1 million to the price of the residence. “The increase,” adds Miller, “represents the greater functional utility of the space.”

By this, Miller means that an undivided 1,000-square-foot terrace is probably worth more than four 250-square-foot terraces because the former is more useful.

Properties with outdoor space are difficult to land. “Outdoor space is one of those things you’d pay a premium for because it’s usually either a penthouse apartment or ground-floor garden,” says Shaun Osher, CEO of CORE.

Rare or not, there’s no question that there’s been an uptick in units with outdoor space that have traded in the last decade.

“In 2000, about 9 percent” of apartments sold had terraces, Miller says. “In 2012, it’s closer to 12 percent.” Apartments with balconies and gardens have also been selling. “Another way to look at this is, it’s now roughly one out of four sales that has some sort of outdoor space — terrace, garden, balcony, patio. Twelve years ago it was roughly one out of five.”

And when developers run out of units with private outdoor space, they tout their building’s common courtyards or landscaped roof decks — for instance, the forthcoming 150 Charles St. features a good 40,000 square feet of green space. At 455 W. 20th St., the condo building within the grounds of the General Theological Seminary, there’s a block-long enclosed garden that looks like something out of Oxford. Buildings like the Schumacher, at 36 Bleecker St., bandy about the names of their courtyard designers (the Schumacher tapped Ken Smith, who did MoMA’s roof garden). Each of these new developments is selling condos for well over $2,000 per square foot, making them some of the most expensive real estate in the city.

But whether it’s a still-under-construction super-pad or something already built, the city offers some outstanding options for those who want to get outdoors.

Why Pets Don’t Appear in Listing Photos

The Wall Street JournalMay 14, 2013
While the prized possessions of property owners might feature in residential listing photographs—artwork, furniture, décor—there’s one thing that won’t: their pets. No matter how cute, fluffy or personable they might make a property for pet lovers; marketing directors have traditionally shied away from including them in listings.

“A pet is not a universally appealing value proposition in a home,” says Nicole Oge, senior vice president of marketing at Town Residential. “Eight out ten people—if you show them a photo with a dog in it, they wouldn’t remember the apartment, they would remember the dog.”

This week’s Mansion video segment explores why pets don’t regularly feature in agents’ listing photographs. (Separately, we searched our archives to showcase some of the pets photographed for the WSJ House of the Day feature, which profiles high-end properties on the market.)

“What you’re trying to do is paint a picture of the type of experience one could imagine [having], living in that home,” says Ms. Oge. “What you want to do is avoid a really strong focal point that is completely subjective.”

At least one broker wishes that wasn’t the case: Sotheby’s Phyllis Gallaway, who has been in real estate for almost 30 years and has made a name for herself catering to pet loving home buyers.

A pet lover herself and owner of five dogs, Ms. Gallaway feels photos of a pet would “warm up a picture,” give it character and differentiate it from a “run-of-the-mill real estate photo.” But she says she understands why photos of pets could be a turn-off for people who aren’t pet owners or are allergic. “Not everyone loves pets,” she says.

Elizabeth Kosich, Director of Marketing and Digital Strategy at CORE, says brokers have such a short window to engage potential buyers that they “really focus on featuring brick- and-mortar qualities of a property.”

Seen & Heard

Tribeca CitizenMay 10, 2013
The folks at 93 Worth invited me over for a tour [cough finally cough], so I got to check out the work-in-progress lobby (with two vaulted ceilings forming a T), the common roof deck, a penthouse (check out the northern view directly below and, below that, what a good look one of the penthouses will have of the clocktower at 346 Broadway once its renovation is complete), and several model units (note how luscious the new windows are from inside). The last photo gives you a great look at the cute Dutch-style building on Thomas. The building is 85% sold, and most of those were completed before the elevators were even functioning; a sign of a solid market, I’d say. Click to enlarge.

NASCAR Star Jeff Gordon Puts Central Park West Residence on Market for $30 million

New York Daily NewsMay 10, 2013
The stunning home overlooks Central park South and comes equipped with black-granite sushi bar, a 740-square-foot master bedroom and an audio/visual system. But buyer beware: There are also pictures of elephants throughout the home.

NASCAR stud Jeff Gordon has a dark side, likes pictures of elephants and modern ceiling lights. Those are the defining design characteristics of the race car driver's for-sale $30 million three-bedroom apartment in 15 Central Park West, one of the world's most celebrated condominiums.

The stunning home has 46 feet of windows overlooking Central Park. Located just above the tree line, it's like living near a forest in the summer months.

Gordon purchased the apartment in 2007 for slightly less than $10 million. Halstead Property's Nora Ariffin and Christopher Kromer share the listing. They were unavailable for comment. The pricing on the apartment is nothing new for this building, home now or at one time to actor Denzel Washington, sportscaster Bob Costas, singer Sting, Goldman Sachs CEO Lloyd Blankfein, and hobbled Yankee slugger Alex Rodriguez. An adjacent unit, larger than Gordon's, sold in December for $32.5 million.

"When you get into the realm of super luxury, this is it," said CORE vice president Jarrod Guy Randolph, who works in the highest end of New York real estate. "It has A-plus location, pedigree, amenities and views. This building is a total slam dunk and it still commands the highest prices."

The apartment listing calls it a "masterpiece." The home has a black-granite sushi bar with a steel countertop, master bedroom suite measuring more than 740 square feet, wine cooler, and an audio/visual system that controls lighting, window shades and music. The building's amenities include a 14,000-square-foot fitness center, sky-lit lap pool, business center, library, car port and residents'-only terrace.

Some interesting features in Gordon's home include large photographs of elephants, dark walls, mahogany riff-cut floors, mod recessed ceiling lights, and a kitchen with rust-colored large square tiles and dark stone walls. The entire home is a play on light and shadow. The master bathroom is clad in limestone. Monthly maintenance and real estate tax comes to just over $7,000. The apartment is in move-in condition, although most buyers prefer to build these homes to their specifications and design desires. The views of the building on Central Park South are spectacular. Gordon hopes to capitalize on the red-hot highest tier of available real estate in Manhattan, where inventory remains scarce.

"New York is still a relative bargain compared to other top cities around the world," Randolph said. "You get more for your money at the $50 million level."

‘Historic’ Doesn’t Rule Out ‘New’

The New York TimesMay 09, 2013
Since it was designated a historic district in 2001, the Madison Square North neighborhood, with its row houses and Art Deco-style towers, has undergone a striking transformation. Hotels and offices have replaced many of the warehouses and garment showrooms that once populated the 10 blocks around the northern end of Madison Square Park.

But although the character of the tenants has shifted, the historic neighborhood, which some call NoMad (for North of Madison Square Park) and which is bounded by 25th and 29th Streets, between Madison Avenue and Avenue of the Americas, has seen very little new construction since the Great Depression.

Now, one of the first new condominium developments is nearing completion. The 20-story glass tower at241 Fifth Avenue, between 27th and 28th Streets, will have 46 units ranging from one-bedrooms to three-bedroom penthouses when it is completed by midsummer or early fall.

The area is still home to many wholesale shops that specialize in costume jewelry and wigs, but the opening of upscale boutique hotels like the Ace Hotel on 29th Street in 2009 and the NoMad Hotel on 28th in 2011 helped set a new standard of trendiness. Both hotels, along with other developments in recent years, have been conversions of late 19th- and early 20th- century buildings.

The new condominium is a project by the New Jersey developer Victor Homes, a unit of Eclogue Management of Israel; the interior and exterior were designed by the architecture firm ODA. In 2011 Victor Homes paid $20 million for the original structure — a four-story commercial building known as the Fifth Avenue Bazaar, which had mirrored glass tiles.

Ran Korolik, the vice president and a managing partner in the United States of Victor Homes, said the company began construction on the project, now valued in the $100 million range, in November 2011. A lengthy approval process ensued, with the Landmarks Preservation Commissionweighing in, because the property sits within a historic district.

Although the building is one of the first new condominiums in the district in many years, conversions are also under way. At 242 Fifth Avenue, the developer Pan-Brothers Associates is converting a landmark building into rentals and adding a floor, for a total of six. And just outside the historic district, the Witkoff Group is creating condos in the former International Toy Center, better known as the Toy Building, and renaming it 10 Madison Square West.

A number of buildings that struggled during the downturn have also been revived. At 39 East 29th Street, east of Madison Avenue outside the historic district, a new condo opened in 2007, but sales soon stalled. The developer Espais Promociones Inmobiliarias of Barcelona, Spain, rented out its unsold sponsor units but has now sold them all, according to Richard J. Steinberg of Warburg Realty, which represents the building.

As for 241 Fifth, it will have one-, two- and three-bedroom apartments, and there will also be one alcove studio. The three-bedrooms, ranging in size from about 1,360 to 1,700 square feet, will be priced from $2.4 million to just over $3 million. The two-bedrooms will range from 990 to more than 1,200 square feet and will be priced from $2 million to about $2.75 million. The one-bedrooms, with 560 to 640 square feet, will start at $1.2 million, and the 500-square-foot alcove studio will be priced at $950,000. The condo will have two full-floor penthouses: one, a 3,000-square-foot unit on the 20th floor with panoramic views of One World Trade Center and the Empire State Building, will be priced in the high $7 million range. The other, a 2,700-square-foot penthouse on the 15th floor, has a setback for a large terrace and will have indoor and outdoor fireplaces; it will be priced in the high $6 million range.

The developer has raised prices about 20 percent since the first units went on the market in April. “We had a wait list of about 350 people when we launched sales,” said Doron Zwickel, an executive vice president of CORE, which represents 241 Fifth, adding that more than half of the units are already in contract or have contracts out to buyers.

Several units have terraces, and the building will also have an amenities floor, with a gym, a yoga room, a massage room and a lounge, as well as a garden. Apartment finishes include oak floors, teak wall accents and Zucchetti plumbing, as well as Miele appliances and Sub-Zero wine storage. The ceilings are mostly 9 and 10 feet high; in some areas, like the kitchens, they drop to 8. And while many of the units, especially those above the 16th floor, offer soaring views, the lower floor units with southern exposures face an interior courtyard.
The building also has a 3,500-square-foot retail space on the ground floor. “Time is on our side,” said Mr. Korolik of Victor Homes, who doesn’t expect to market the retail space until this summer. “This is a high-end boutique building, so we will be a bit picky about who we want to put in it.”

House of the Day: 643 Macon Street

BrownstonerMay 09, 2013
This three story Bed-Stuy brownstone has a lot to recommend it. The garden level renovation includes some very housing bubbly high-end features like a Viking range and refrigerator and a Bosch dishwasher. The ceiling, with plaster between the joists, gives the space a rustic feel and adds little height to the living space. And the owners certainly spent some money on the bathroom renovation. This is a really nice tree-lined block of Macon Street, but the ask of $949,000 for a three story house east of Malcolm X seems a bit, well, housing bubbly. What do you think? Has eastern Bed-Stuy come this far in pricing?

Helping Agents Pursue Dreams

Herald SunMay 08, 2013
Real estate agents will be encouraged to dramatically improve their selling and personal skills to better meet the demands of vendors and buyers at a top industry conference next week.

A line up of international speakers including American Chris Gardner, the inspiration behind the Academy Award nominated film, The Pursuit of Happyness, New York agent Shaun Osher and Aussie Home Loans spokesman John Symond, will talk to agents about topics including navigating tumultuous times and using common sense.

More than 3000 agents are expected at AREC13 (the Australian Real Estate Conference) to be held on the Gold Coast on May 19-20. “As real estate transactions become more complex, the public needs more competent real estate agents to manage the process,” David Knox, a top industry coach in the US who will present at the conference, said.

"Consumers need to make sure that agents understand your real needs and you need to ask them to explain the steps of marketing your home and how they will deliver increased value.''

Australian coach and trainer, Josh Phegan said the customer had never been so clear about what they wanted.

“They want value for money, they want service and they want it now. Being able to sell yourself as an agent is one of the most highly sought after skills.”

Shaun Osher said agents needed to understand what motivated vendors.

“When a client chooses an agent, they need to make sure they are working with someone who they are comfortable with being their face to the consumer,” Mr. Osher said.

3,000 Estate Agents to Gather for Gold Coast Conference

Photoplan BlogMay 08, 2013
Australian property marketing pros will gather on the Gold Coast this month for the country’s annual Real Estate Conference.

Estate agents and other workers from within the property marketing industry will come together on May 19th and 20th to share industry knowledge and insights as well as gaining inspiration from a list of exciting guest speakers – including the man who inspired the hit movie “The Pursuit of Happiness” – Chris Gardner.

The inspirational entrepreneur (played on the big screen by Will Smith) will top a bill which also includes New York agent Shaun Osher, industry coach David Knox and troubleshooter and consultant Josh Phegan.

Topics covered will include advice on how to navigate tough times in the property marketing industry, applying common sense in estate agency and the importance of property marketing professionals in modern homes sales.

Speaking before the event, some of the speakers offered their unique insights on the industry:

Industry Coach David Knox:

“Consumers need to make sure that agents understand your real needs and you need to ask them to explain the steps of marketing your home and how they will deliver increased value

Australian coach and trainer, Josh Phegan:

“They want value for money, they want service and they want it now. Being able to sell yourself as an agent is one of the most highly sought after skills.”

US agent Shaun Osher:

“When a client chooses an agent, they need to make sure they are working with someone who they are comfortable with being their face to the consumer.”

On the Market: 100 West 58th Street, 10C

The New York TimesMay 05, 2013
Midtown Condo $1,650,000

MANHATTAN 100 West 58th Street, #10C

A two-bedroom two-and-a-half-bath with a washer/dryer in the Windsor Park, a pet-friendly full-service prewar building. Tom Postilio (212) 726-0783, Mickey Conlon (212) 612-9623, CORE; corenyc.com
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