News

Sales in the City

Residency NYJuly 07, 2014

All signs point to a strong summer market as the fundamentals remain in place: low inventory, strong demand, low mortgage rates, and a stable local economy. Despite some hiccups in the equity market as of late, other economic indicators are strong, including unemployment which was down over half a percent in February from the prior year.

On the Market in New York City

The New York TimesJuly 04, 2014

Soho Duplex Co-op $1,650,000

 

MANHATTAN 196 Sixth avenue, #4/5B

 

A one-bedroom one-and-a-half bath with an office space and a fireplace in a pre-war elevator building.

 

Patrick Lilly (212) 612-9681, Adie Kriegstein (917) 921-6929, CORE

 

 

 

Everyone Loves LLCs! Foreigners Aren’t the Only Fans of Limited Liability Corps.

New York ObserverJuly 03, 2014

You don’t have to be a foreigner to see the appeal in purchasing a piece of real estate under a limited liability corporation: as the Observer and many other publications have documented in the past, high-end buyers have increasingly embraced LLCs, largely for reasons of privacy—at least to the extent that they have been able to do so with many co-ops continuing to insist on real names. With city property records now widely available online, the urge to disguise one’s identity from the prying eyes of the press is a fairly common one for buyers of any renown, a category that many fall into at the upper reaches of the residential real estate market.

 

So we were surprised to find, in Andrew Rice’s otherwise fascinating and exhaustively reported New York magazine article about the use of New York real estate as a stash box for overseas buyers, an assertion that the practice was almost entirely limited to foreigners.

 

Mr. Rice writes that “According to date compiled by the firm PropertyShark, since 2008, roughly 30 percent of condo sales in large-scale Manhattan developments have been to purchasers who either listed an overseas address or bought through an entity like a limited-liability corporation, a tactic rarely employed by local homebuyers but favored by foreign investors.”

 

But real estate professionals say that isn’t the case at all.

 

While 30 percent might be a fair estimate of foreign buyers in new, high-end construction—Corcoran Sunshine told New York that it estimates that 35 percent of its sales since 2013 have been to foreign buyers, a statistic that the company also quoted to the Observer for a story this March on Chinese investors, it’s hardly fair to assume that foreigners and LLCs are one and the same.

 

“LLCs are used, in my experience, by both domestic buyers and foreign buyers,” CORE broker Christian Rogers told the Observer. In fact, Mr. Rogers said that at this point, roughly 85 to 90 percent of his buyers use LLCs and that the split between foreign and domestic buyers is roughly 50/50. At 93 Worth, which CORE is marketing, he’s seen more contracts going out with the rights assigned to LLCs than not.

 

“I actually would have said that 18 months ago, it was weighted slightly on the domestic side,” Mr. Rogers added. “But it’s just become very popular with all buyers. People are being better advised and understanding the advantages of it.”

 

Advantages include not only privacy, but also liability, which can protect an individual’s assets in the event of a lawsuit, a not small consideration for any investor—domestic or otherwise—who plans to rent a property.

 

Kathy Korte, the CEO of Sotheby’s International Realty, Inc., wrote in an email to the Observer that “purchasing real estate through a corporate entity has become increasingly popular with both domestic and international buyers seeking privacy.”

 

For condo transactions over $10 million in Manhattan this year—a total of 69 sales—65 percent of the buyers purchased through a corporate entity. For condo sales over $20 million, 89 percent of buyers purchased through an LLC, according to Sotheby’s data.

 

“When luxury real estate is purchased through a corporate entity, it is a complete gamble to guess whether the buyer is domestic or international,” Ms. Korte wrote. “You can be certain, however, that they’re trying to avoid the gossip pages.”

 

Indeed, 15 CPW is packed with press-averse domestic buyers who tried to hide their identities behind LLCs. In 2007, for example, NASCAR driver Jeff Gordon bought his three-bedroom spread as Carolina Real Property LLC., and Sandy Weill, of $88 million sale fame, bought his penthouse under the JW Revocable Trust. Meanwhile, at other Manhattan addresses, both Oprah and Jennifer Aniston bought apartments with LLCs named after their dogs.

 

“Frankly, privacy concerns have become more important, especially to people of great wealth, though it isn’t limited to people of great wealth,” said Eva Talel, a partner at Stroock, Stroock and Lavan who heads the law firm’s co-op and condo representation group. “I do think it’s accelerated in the last couple of years and it’s certainly not limited to foreign buyers, there are a lot of domestic buyers who chose to use it as well. It can be anyone who doesn’t want their name in public records.”

 

Ms. Talel pointed to the recent uproar over the city’s decision to exclude LLC-owned properties from eligibility for primary residence tax abatements as evidence that many a local has availed himself of the privacy afforded by an LLC.

 

 

“This is really the only form I’m familiar with that would be an acceptable form of ownership that protects the identity of buyers,” Ms. Talel said.

CORE Partners with Lonny Magazine

Real Estate WeeklyJuly 02, 2014

CORE recently teamed up with online shelter publication Lonny Magazine. To celebrate the relaunch of the brand’s new site http://www.lonny.com/, the Lonny team held a launch event at the penthouse at 111 Mercer Street currently listed by Core’s Emily Beare and Christian Rogers.

New Listings: 360 West 36th Street, PH12

Real Estate WeeklyJuly 02, 2014

CORE's Michael Rubin and Steve Pak have a Garment District "diamon in the rough" listed at $4.2 million. Penthouse 12 at 360 West 36th Street is a full-floor home with private outdoor space. The 3,794 s/f space is currently configured with four bedrooms and four bathrooms. There's a formal dining room, living room, and several home offices. The residence has central air, a laundry room, a private landing and a double-height atrium. The large windowed kitchen features top-of-the-line appliances; two Sub-Zero refrigerators, double Gaggenau ovens and a Fisher & Paykel dishwasher. There is a terrace off the main level and 1,500 s/f private planted rooftop terrace.

New Listing: 111 Mercer Street, PH

ModernNYCJuly 01, 2014

Perfectly capturing the essence of its uber-chic Soho location, this penthouse triplex with ceilings reaching over 10 feet offers a spectacular living space and more than 1,600 square feet of private terraces. A discreet virtual doorman ensures privacy and convenience, and with key-card access to all of the light-filled floors, the elevator opens to a beautifully sculptural entry way with a floating staircase. All glass NanaWalls frame the main floor creating an unforgettable indoor/outdoor experience by allowing seamless expansion from the east-facing living and dining area to a 1,200-square-foot terrace, and the west-facing kitchen situated off a terrace designed for outdoor dining in front of a charming fireplace with views of the Freedom Tower. The well-planned kitchen features Calacatta Gold marble countertops and Miele appliances including a wine fridge, built-in espresso machine, and fully vented range hood. This exquisite property is crowned by a third roof terrace that offers a complete outdoor kitchen and beautiful Soho-scape views over an all-glass balcony wall.

The refined lower living level delivers an intimate respite from the city. A lovely den separates the second and third bedrooms from the grand master suite which features a wood-burning fireplace, restful seating area, large walk-in closet and generous vertical closets. The five-fixture master bath is comprised of radiant floor heating, Waterworks tub and steam shower, custom Acquagrande sinks and Lefroy Brooks Kafka fixtures. The second and third bedroom both offer en-suite bathrooms which are equally luxuriously appointed.

Every possible convenience has been provided for including pre-wiring for full sound, light, and shade automation. Access to service and amenities from the boutique Nolitan Hotel complete this luxurious Soho experience (additional fees may apply). Rarely does a property offer the ultimate in gracious indoor/outdoor living in the most sophisticated of locations.

The complete offering terms in an Offering Plan available from Sponsor. File No. CD12-0049. Sponsor: Mercer III, LLC; 199 Lafayette Street, Third Floor; New York, NY 10012.

The Art of Living

Fairweather MagazineJuly 01, 2014

As real estate experts, we regularly visit the beautiful homes of tastemakers and movers and shakers. We have learned that there is truly an "Art of Living" that should be explored, studied, and ultimately mastered. Recently, we spoke with Gagosian Gallery's power gallerist, Kara Van Der Weg, and the executive director of The Drawing Center, Brett Littman, at the couple's gorgeous NYC home to discuss how their lifestyle is a direct expression of who they are.

NYC's Premier Properties: 43 Great Jones Street, 4

Luxury Listings NYCJuly 01, 2014

43 Great Jones Street, 4 in Noho

 

Co-op (2,2295 sf): 2 beds, 2.5 baths | Amenities: Elevator, Loft | Maintenance: $1,767

NYC's Premier Properties: 233 East 17th Street, PH1 in Gramercy

Luxury Listings NYCJuly 01, 2014

233 East 17th Street, PH1 in Gramercy

 

Condo (2,200sf): 3 beds, 3.5 baths | Amenities: Elevator, Terrace, Doorman | Common Charges: $2,755 | RE Taxes: $2,596

NYC's Premier Properties: 45 Walker Street, 4

Luxury Listings NYCJuly 01, 2014

45 Walker Street, 4 in Tribeca

 

Condo (4,781 sf): 4 beds, 4 baths | Amenities: Loft | Common Charges: $2,191 | RE Taxes: $3,684

NYC's Premier Properties: 30 Bond Street, PH

Luxury Listings NYCJuly 01, 2014

30 Bond Street, PH in Noho

 

Co-op (2,350 sf): 3 beds, 2 baths | Amenities: Elevator, Loft, Multilevel | Maintenance: $2,104

NYC's Premier Properties: 93 Worth Street, PH2 in Tribeca

Luxury Listings NYCJuly 01, 2014

93 Worth Street, PH2 in Tribeca

 

Condo (2,693 sf): 3 beds, 3.5 baths | Amenities: Elevator, Terrace, Doorman | Common Charges: $2,278 | RE Taxes: $2,899

NYC's Premier Properties: 111 Mercer Street, PH

Luxury Listings NYCJuly 01, 2014

111 Mercer Street, PH in Soho

 

Condo (3,539 sf): 3 beds, 3.5 baths | Amenities: Elevator, Terrace, Loft | Common Charges: $3,707 | RE Taxes: $5,685

Days of Heaven

New York SpacesJuly 01, 2014

Select properties that maximize the joys of indoor/outdoor living

 

93 Worth Street, PH3

3 BR, 3.5 Baths 3,011 square feet (interior), 455 square feet (exterior)

House ins a re-imagined 1924 industrial building, this Tribeca property has jaw-dropping views of lower Manhattan. High ceilings and 7-foot casement windows maximize the aerie feelings. Wide-plank oak floors, exposed structural columns, and patinated brass fixtures impart a loft vibe. Sumptuous bathrooms are lined in marble; a dedicated wet room houses an enameled, cast-iron, claw-foot tub.

 

Listed at $8,450,000

93worth.com 

George Soros's Daughter Wants $25M for 1844 Village House

CurbedJune 30, 2014

In 2006, billionaire George Soros's daughter, Annabel Soros Colombel, picked up a Greenwich Village townhouse on 10th Street just west of Fifth Avenue for what was then a record $11.5 million. What a different eight years makes: after some renovating, the philanthropist and her husband have just put their ridiculously luxurious 21-room Village home on the market for $24.5 million. That's actually a discount from when the five-story house first listed, in 2012, for a whopping $29.5 million. As per the Times, here's what the newly "discounted" price tag will get you: seven bedrooms; 8.5 baths; an elevator; three wood-burning fireplaces; a garden, terrace, and other outdoor spaces; a gym with a ballet barre and sauna; a "children's province" on the fourth floor, and a "meditation room." Don't forget about the $84,099 in annual property taxes! Sadly, there is no floorplan available, We've got ourselves a floorplan! And do check out the photos.

 

The best worst funniest thing about this house is the proclaimed lack of urgency to sell. (Guess when you're a Soros, $25M here or there is no big deal.) CORE's CEO Shaun Osher said: "Yes, it's back on the market, but it's not like they have to sell it... I priced this to sell, but not to give it away." Well then.

Five Stories of Luxury

The New York TimesJune 27, 2014

A classic brick Greek Revival townhouse at 10 West 10th Street, one of the more idyllic of the tree-lined residential blocks in Greenwich Village, is poised to enter the market at $24.75 million.

 

The annual property taxes on the five-story residence, built just west of Fifth Avenue in 1844 but progressively and luxuriously updated since then with no 21st-century mechanical or cosmetic detail overlooked, are $84,099.

 

The 26-foot-wide, nearly 8,500-square-foot home takes up its entire lot, providing unusual depth and adding an eastern exposure to several of its 21 rooms — the front facade faces north, its primary exposure. The formal entrance is on the parlor floor atop the front steps, but there is a garden-level entry for staff, or those disinclined to climb stone stairs. The interior of the house is served by an elegant spindle staircase as well as an elevator.

 

The townhouse has seven bedrooms, eight-and-a-half baths, three wood-burning fireplaces and multiple outdoor spaces, the most prominent a serene and private 26-by-13-foot planted terrace on the top floor. The 34-by-10-foot home gym in the basement has stone walls, a ballet barre and an adjacent sauna and steam shower.

 

On the parlor level, where the ceilings are about 12 feet high, the 16-by-24-foot living room off the foyer has a white marble fireplace, decorative molding, oak herringbone floors and two north-facing floor-to-ceiling windows overlooking the street. The living room connects to a 16-by-20-foot formal dining room with a fireplace and glass doors that open onto a 15-by-11-foot terrace with eastern exposures.

 

There are a powder room and a recessed butler’s pantry off the main hallway. According to the listing broker, Shaun Osher, the chief executive of CORE, the design of the opulent paneled library/den at the back of the parlor level was added by the current seller, the philanthropist Andrea Soros Colombel, after she and her husband, Eric Colombel, acquired the property eight years ago for a then-record price, $11.5 million.

 

Mr. Osher said the couple also commissioned a major renovation of the 25-by-11-foot kitchen on the garden level; it now has a French-made, burgundy-hued La Cornue range, a Wolf double wall oven, blond wood cabinetry, glazed terra-cotta tile walls and backsplash, and marble countertops. There is a supplemental service kitchen, a 10-by-14-foot breakfast room, a staff office, and just off the garden-level entrance, a 17-by-14-foot guest suite equipped with its own kitchenette and tile bath.

 

The 16-by-24-foot master suite, augmented by a 15-by-9-foot corner library and an auxiliary 12-by-15-foot bedroom/nursery/study with a fireplace, encompasses the entire third floor. A walk-in closet/dressing room, with three walls of built-in cabinetry, leads to the master bath, which has an oversize soaking tub, a corner glass shower, a marble vanity and mosaic tile walls.

 

The fourth floor is set up as a children’s province. A 25-by-17-foot playroom with an en-suite bath has north-facing windows above the street, and there are two more bedrooms and baths. The fifth floor is all about relaxation: The 19-by-21-foot family room has skylights and a wall of glass interspersed by French doors that open onto the north-facing main terrace. The adjoining casual “breakfast kitchen” and dining area open onto a 12-by-12-foot side terrace, and there is a small bedroom or “meditation room” tucked at the back.

 

The townhouse was listed with the Corcoran Group for $29.5 million in late 2012 but was later withdrawn. Mr. Osher, the listing broker for the record-setting sale in 2006, said his fondness for the property and his conviction that he could sell it quickly because of its immaculate condition and its location motivated him to approach Ms. Soros Colombel, whose father is the billionaire investor/philanthropist George Soros, with a new marketing plan.

 

“Yes, it’s back on the market, but it’s not like they have to sell it,” Mr. Osher said. “I priced this to sell, but not to give it away.”

 

Ms. Soros Colombel, commenting via email, said, “The house is perfectly located and a rare find because of its size, condition and beautiful details.”

 

Mr. Osher said he fell in love with the house the first time he sold it. “It’s like a real New York City gem on a special block, a rarefied space from the sidewalk to the roof deck and everything in between,” he said. “I feel like our price will be very attractive to the educated townhouse buyer.”

George Soros’ Daughter Re-lists Townhouse for $25M

The Real DealJune 27, 2014

Andrea Soros Colombel, philanthropist daughter of billionaire investor George Soros, has put her five-story Greenwich Village townhouse back on the market for $24.75 million.

 

The 19th-century house at 10 West 10th Street, between Fifth and Sixth avenues, has 21 rooms across 8,500 square feet. There are seven bedrooms, eight-and-a-half bathrooms, a basement gym and three fireplaces. Shaun Osher, head of CORE, has the listing.

 

Colombel and her husband paid $11.5 million for the home back in 2006. Six years later, after extensive renovations, they listed it for $29.5 million, then took it off the market shortly after.

 

 

“Yes, it’s back on the market, but it’s not like they have to sell it,” Osher told the New York Times. “I priced this to sell, but not to give it away.” [NYT] — Mark Maurer

Neighborhood Search Leads to NoHo

The Wall Street JournalJune 26, 2014

After moving to New York City from Brazil, the homeowners lived in, and looked at, several neighborhoods for their growing family before finding the right fit in NoHo

 

The hallway of the apartment is shown. Mr. Jereissati works in finance and Ms. Jereissati was a fashion designer who specialized in children's clothes and now works as a fashion consultant. The couple have three children; two daughters aged 13 and 4 years old, and a son, six years old. The couple moved here from Brazil for Mr. Jereissati's work. Initially they lived in the Upper East Side in a rental building, which they found convenient, but they didn't feel like the neighborhood had 'the right vibe' for the family., Mr. Jereissati said.

 

The living room is pictured. The couple had visited New York City before, but weren't familiar enough with its neighborhoods to know what would work for them. 'It's one thing to come for four, five days, it's another thing to come for a place for yourself,' Mr. Jereissati said. After a few months on the Upper East Side, the family decided to try living downtown, where their daughter was accepted into school. They moved to TriBeCA and stayed there for two years.

 

When the couple were expecting their son, they decided to look for a larger space in a neighborhood other than TriBeCa, which felt a bit too far south for the family, and not 'like a place we wanted to be in for the long haul,' Mr. Jereissati said. They set out on a year-long search, looking at neighborhoods like Chelsea, the West Village, SoHo and NoHo. 'When we came across this place, it had a lot of things we wanted,' Mr. Jereissati said.

 

Custom bookshelves are pictured in the living room. The apartment was basically move-in ready for the family. The building, located close to several subway stops and with only six units, felt 'very private,' Mr. Jereissati said. At the same time, there was an opportunity to get to know neighbors through co-op meetings, he said.

 

The apartment's open plan kitchen is pictured. The couple viewed over 40 homes and looked at this one three times before putting in an offer, the only offer they made other than a space in Chelsea. 'We were being very critical,' Mr. Jereissati said. When they first moved in they didn't do much to the space other than painting. Wardrobes and built-in cabinets were painted white, which 'brought in a lot of light and amplitude,' to the space, Mr. Jereissati said.

 

The master bedroom is pictured. An elevator opens directly into the approximately 2,300-square-foot apartment, which has two bedrooms, an additional room that could be used as an office, two full bathrooms and one half bathroom, as well as access to a roughly 200-square-foot basement storage space, according to listing broker Martin Eiden. The building has a shared roof deck.

 

Last summer, the couple gut renovated the apartment's bathrooms. The spaces were done in light tones with white marble and tile, giving them a 'clean, modern look' that was still 'cosy,' Ms. Jereissati said

 

During the renovation, the couple gave their daughter a budget to buy furnishings for her bedroom. 'She did it to her taste, under our supervision,' Mr. Jereissati said, adding that it was a 'good opportunity' for her to learn the cost of things. She also picked up some negotiation skills, Ms. Jereissati said. Spying a carpet in a SoHo store that she liked, she told the store owners it was outside of her budget and was able to negotiate an over $900 discount, according to Ms. Jereissati.

 

During the renovation of the apartment, the walnut floors were refinished and a built-in bed was installed in the children's bedroom, which gave them more 'more space to play,' Mr. Jereissati said. The couple estimate they spent almost $300,000 on improvements to the home.

 

A second bathroom is pictured. The couple has decided to sell so that they can be closer to their children's schools, which are now uptown. Mr. Jereissati said it will be hard to find another neighborhood he can love as much. 'We're going to trade off what I think is the best block in the best neighborhood for something that's very far...but something's got to give,' he said. 'If we could move the schools to where the house is, that would be perfect, or if we could move NoHo to the schools, that would be perfect,' he said.

 

'I have the sense of neighborhood here,' said Ms. Jereissati, who said she's enjoyed the nearby shops, restaurants and taking her kids to Washington Square Park, a ten minute walk from the apartment. 'It's close to everything I love, but I'm not in the middle of things,' she said. The water fountain at Washington Square Park is pictured on June 22.

 

A view of Great Jones Street from the apartment is shown. The apartment was first listed in 2012 and again in 2013 for around $3 million before it was renovated. It was relisted in mid-March for $3.7 million before reaching its current listing price of $3.425 million. Patrick Lilly and Martin Eiden of CORE hold the listing.

Where Actors Are Living in New York

Gotham MagazineJune 25, 2014

Are Leo DiCaprio’s days of wanderlust coming to an end? Is the poker-playing thespian finally hankering to settle down? It would appear so by his recent real estate purchases. After tantalizing New Yorkers by looking at almost every high-end trophy property on the market, DiCaprio has finally made a bold real estate move. The Wolf of Wall Street star recently closed on a $10 million apartment in a new luxury building earning kudos for its healthy built-ins.

 

The Delos building at 66 East 11th Street includes a circadian lighting design that offers “dawn simulation,” and has other healthy details like “heat reflexology flooring” for posture, vitamin C–infused showers, a circulated aromatherapy air supply, and an herb garden in the chef’s kitchen. This buy follows DiCaprio’s $8 million March purchase of a 2,300-square-foot two bedroom apartment—where he is reportedly living with 22-year-old gal pal Toni Garrn—adjacent to his $4 million home, which he bought at 2 River Terrace in Battery Park City

 

Jake Gyllenhaal has also been in the hunt downtown. The actor, who will be filming Southpaw this summer, checked out a Federal-style three-story home on a cobble stoned street in Tribeca. The landmarked 21-foot-wide dwelling at 37 Harrison Street, known as the William Hunt House, has 13½-foot ceilings, six wood-burning fireplaces, and a private garden as well as a $3.75 million asking price. The three-bedroom, two bath house was built in 1828 and landmarked in 1969. The listing brokers are Core’s Tom Postilio and Mickey Conlon, stars of HGTV’s Selling New York, whose open houses have led to lines around the block, even on rainy Sunday mornings—and that’s exactly where and when Gyllenhaal was reportedly spotted sporting a low-key grunge look with ponytail and beard. 104 Fifth Ave., 17th Fl., 212-609-9100

 

The Upper West Side, long a playground for actors, is also seeing a spike in celebrity activity. Demi Moore has put her sprawling San Remo triplex apartment on the market for an eye-popping $75 million. The Emery Roth–designed building is famous for its Art Deco style and high-powered residents who, over the years, have included Donna Karan, Steven Spielberg, Glenn Close, Diane Keaton, Tiger Woods, Dustin Hoffman (who sold his San Remo triplex for $21 million in February), and Steve Jobs. For $75 million, Moore is also throwing in a two-bedroom ground-floor apartment that can be used for staff or guests, according to the New York Post.

 

Moore’s apartment, however, has already had its own 15 minutes of fame. It made headlines last year when TMZ reported that Moore demanded Ashton Kutcher pay for renovations to the triplex in her divorce proceedings. We’re guessing that the renovations were made and are part of the reason why the triplex is listed for so much. The listing broker is Adam Modlin, of the Modlin Group. 200 W. 57th St., 212-974-0740, ext. 15

 

Also on the Upper West Side, Hank Azaria, best known for his voice-overs on The Simpsons, scored a $9.2 million apartment at 75 Central Park West. This is a big move for Azaria, who was downtown at 84 Mercer Street, where he sold his flat last year for $8 million, according to the New York Observer. Azaria’s new apartment is in a 1928 building designed by Rosario Candela. The listing broker was Stribling’s Valerie Artzt. 924 Madison Ave., 212-585-4525

 

 

Find an Architect Service Launched

Real Estate WeeklyJune 25, 2014

In partnership with the Wall Street Journal/WSJ Magazine, CORE, and Dwell, Architizer -- the largest platform for architecture online -- announced the launch of Find an Architect, the first service to connect real estate developers, investors, and private owners with the qualified potential architects for their upcoming projects.

Marc Kushner Offers Blueprint for Linking Developers, Architects

The Real DealJune 24, 2014

As of today, you can add design expertise to the growing list of goods and services real estate developers can procure on the web.

 

Architizer, an online community for the architecture community, on Tuesday launched Find An Architect, a service aimed at connecting real estate developers, investors, and private owners with architecture firms, both local and global.

 

“Architecture is still filled with mystery and finding an architect can become incredibly daunting,” said Marc Kushner, CEO of Architizer and an alum of Harvard’s Graduate School of Design. “This is a way to create transparency and open up the industry and turn it back to a client-facing profession.”

 

Similar projects have taken off in the past, albeit on a more limited scale. Porch, Houzz, and Sweeten are all portals that help potential clients decorate and remodel their homes and gardens.

 

Find An Architect, however, solely targets commercial, institutional, and ground-up residential developments.

 

It works like this: would-be clients submit a project to be posted anonymously on the website. Firms that have some interest in the project then submit their applications through the online portal. Architizer vets the applications and, within a week, provide the client with a list of qualified submissions, based on level of experience, previous works, and geographical location. The client then selects a firm from that list.

 

Not surprisingly, only companies that have registered on Architizer’s website are eligible to participate to the Find An Architect marketplace. There are no initial fees for clients during the Find An Architect beta, which should run for the summer, Kusher said. After that, developers and other clients will be charged less than $1,000 to use the site, although different fee structures will be in place for residential, commercial and institutional projects. Architecture firms will be charged $95 for each entry.

 

 

Architizer started the Find An Architect project in collaboration with the Wall Street Journal, WSJ Magazine, Dwell and brokerage CORE.

{FunnelCast Contributor} It's Simply Staring You in the Face! | By Shaun Osher

The News FunnelJune 23, 2014

The best ideas are usually the most obvious ones, and they are the ideas that are the most simple. They are the ones that, when implemented, don’t seem that complicated, and almost as if they should have always been there. Sometimes, they have the ability to revolutionize an industry (Uber is a great example of this). The same rules apply to real estate. If you try to overthink it or overcomplicate the deal, it won’t work or be as effective.  When it comes to marketing, selling, negotiating, or buying, it is always best to keep the idea simple and uncomplicated. This will enable you to get right to the heart of the matter and achieve your end game.

--

 

By: Shaun Osher

Good Morning New York Real Estate

Voice AmericaJune 23, 2014

Parul Brahmbhatt is featured in this weekly online real estate segment, discussing topics such as bidding wars, million-dollar studio listings and tough negotiations.

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