Top 5 Brand Moments from Last Week

Luxury DailyAugust 04, 2014

The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.

 

Fendi announced plans to open its first residential Palazzo in Miami, flush with Fendi Casa regalia, and NYC-based real estate firm Core developed a marketing campaign that is unusually creative for real estate. Last week also yielded some important acquisitions and partnerships.

 

 

Here are the top five luxury brands moments from last week, in alphabetical order:

 

Real estate brokerage firm Core is taking an unorthodox approach to marketing a new building in the Hudson Square neighborhood of New York.

 

 

Although real estate purchases are arguably the most important commercial choices a consumer can make, real estate marketing tends to follow a dry and formulaic approach. Core sought to break away from this format by creating a campaign that resembles something closer to what a fashion brand might produce (see story).

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