NYC ResidentNovember 16, 2011In Manhattan, where you live can define your status amongst the finest of all things. Many will claim the Upper East Side and TriBeCa hold their place as home to some of the priciest properties in the city, and that would be accurate. There are those properties that are now fetching top dollar downtown in the Financial District in anticipation of the new 1 World Trade building. However you view your status, New York City is a “real estate city” so, why not create a television show that gives you a birds eye view of the ins and outs of how NY residential real estate gets done, and some of the major players behind what moves those million dollar properties.
I have to admit that I am not the biggest fan of reality TV, although there are a couple of shows that I will from time to time take a few moments to catch, for the drama, suspense and occasional surprise episode. There is, however, one reality show that I have followed since its premiere: “Selling New York,” which airs on HGTV and is about to begin its 4th Season. Now I may be a bit biased here, since I have been involved in the real estate industry for some time, mostly on the media side; nevertheless, I live to see new buildings being erected and how our skyline takes new shape, and learning about the people who make these things happen.
The 4th season of “Selling New York” premiered on October 13th in the 10:30pm slot, to much fanfare. The show follows three prominent NYC real estate brokerages as they usher buyers and sellers through some of Manhattan’s priciest pads. We had the chance to sit one on one with Shaun Osher, CEO of CORE, which is one of the three featured real estate companies, and a businessman who sure knows his way around the sometimes tough NY real estate world. Shaun and I had what seemed to be a very relaxed conversation where the answers just flowed from him in an unassuming way. When all was said and done, Mr. Osher had to make room for one more person on his "new way of doing real estate" bandwagon. The passion that was eagerly displayed on his face with each and every answer to my questions was testiment to this trailblazer’s mission to redefine the way that real estate is done in Manhattan and beyond.
Resident (NYR): When did you start CORE?
Shaun Osher (SO): We started the company in April of 2005 after realizing that the way real estate is done needed to be changed and redefined.
NYR: How has being featured on the TV show ‘Selling New York’ affected you and your company?
SO: Well, it certainly has given us more visibility, but I am still the same simple person I was before.
NYR: Since being featured on ‘Selling New York’ have you noticed people recognizing you from the show?
NYR: Do you feel a bit of celebrity setting in to your personality?
SO: Nope. I'm still the same person I've always been.
NYR: What can people expect when doing business with a CORE agent?
SO: An expert with a company that is going to deliver the highest level of service with more resources than any other company in the industry.
company in the industry.
NYR: What are your thoughts on the state of the real estate market over the previous three years to today, and going forward?
SO: The industry as a whole has taken a tremendous downturn; with that said, I believe that there will always be sales taking place, namely in
NYC, and I see considerable growth happening over the next five years.
NYR: Where does CORE sit among the many NYC real estate brokerages?
SO: First and foremost, we consider ourselves a marketing company that happens to sell real estate. We have built a brand that has become synonomous with luxury and high level service; in doing so we have the top producing and most knowledgeable agents in the city.
NYR: Compared to other real estate companies, what makes CORE Agents different?
SO: I give my agents more resources than any other company. We have an incredibly active blog (www.coretalks.com), we have an in-house PR team dedicated to our listings and agents, we as well have in-house photographers who have been trained under our brand to deliver the level of photography and imagery that our clients have come to expect.
NYR: What are your thoughts on social media/networking in regards to your business?
SO: We have a social media marketing expert in-house who will sit with the entire CORE team, including myself, and come up with ways to virally spread the message, so, to answer your question, I believe that it is a very important part of doing business in today’s business world.
NYR: Being in real estate for almost 20 years, how has the business changed, or has it?
SO: Well, for one I am very much for transparency in the industry and that was almost non-existent when I first became an agent. Brokers are now relied upon for service and insight, not data. Much of the data that only the professionals had access to many years ago, prior to the evolution of the internet as we now know, is available with a few keystrokes by pretty much anyone.
NYR: Is being a real estate broker in NYC as tough as it is perceived by many?
SO: One of the most difficult accomplishments is building a great reputation in this city and I believe that a real estate company is only as good as its weakest agent, which is why we have to focus our culture as a company on consistency and transparency so, we can learn how to get better and better from one another.