GothamDecember 06, 2011Shaun Osher, founder and CEO of Core Group, an upscale residential and commercial real estate brokerage and marketing firm, believes that success begins with this mantra: Knowledge is power. But reaching far beyond simply advising buyers and sellers on comparable projects in their area, Osher and Core Group—which he founded in 2005 with partner Jack Cayre, scion of a powerful yet under-the-radar billionaire real estate family—were among the first to harness the power of the Internet to move real estate and attract new clients to their business.
“We use our blog as a marketing tool because it is an open platform where we can instantly reach a mass audience and communicate and interact with them,” says Osher. “It gave us the platform to openly express our philosophy, business practices, and knowledge on the market.”
According to Osher, something as simple as using the Web’s search engines to learn about a buyer or seller, investigate the background of a builder or developer, or study a contractor and designer can give the smart real estate investor an insider’s edge in a competitive market. “We live in a world of transparency,” he says. “Both buyers and sellers should embrace the technology and use it as an asset.”
In today’s market, Osher says, there is still “low inventory” for high-end properties. If you are a buyer and you can close a deal—do it. “Don’t be fixated on one or two percent differences,” he says. “Finding the right apartment is priceless.”