Pioneering Boundaries: 93 Worth
Positioning the building as a 5-star, full-service loft conversion, CORE’s task for 93 Worth was to create high-end homes for the broad demographic of buyers priced out of prime Tribeca. Anchoring Tribeca’s eastern corner, the building’s gracious floor plans, 20-foot ceilings and luxury finishes afforded buyers more space at better value. Selling out at record speed, the strategy of defining product based on market needs worked. If you build it, they will come.