Developments

Creating Destination: One Museum Mile

OUR CHALLENGE

The developer of 1280 Fifth Avenue hired CORE to take over a stagnant project that, after 18 months of unsuccessful marketing and sales, needed a completely new branding, marketing, and sales campaign. Our challenge was to reposition the building as a premier address and erase any prior perception of the building’s previous lack of sales and low pricing.

OUR THINKING
Our Results