Culture

 

Best Apartment I Ever Sold: Tony Sargent

27 June, 2017 posted by: CORE

Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Tony Sargent‘s sale at 444 West 19th Street, PH2 is his best one yet.

I was referred by a Beverly Hills broker to the LA-based seller of this West Chelsea penthouse. They’d bought it only eight months prior at $2,995,000, and wanted to sell at a 21% mark-up without any additional work having been done to the property.

The average price per square foot in the building was in the low $1,300’s yet we were going to market this property for close to $2,400 per square foot before all the new construction in the neighborhood was announced. After showing the property for 60 days to many buyers, I took the feedback from buyers (except that it was overpriced) and proposed to the seller that we remove all of his furniture except for the master bedroom set and re-stage the whole property with new furniture.

Working with staging consultant Susan Goldstein and her assistant, I spent six hours in their Brooklyn warehouse hand-picking furniture to soften the glass and mirrored surfaces of this unit. I also connected with CLIC! Bookstore on Centre Street and they kindly offered to lend me large-scale photography of nature which I innately felt would bring this in-the-sky property a more earthy grounded feel. Choosing more classic-contemporary furniture than the modernist white leather look that was already in the unit, I transformed the property over the course of two days.

In addition to re-photographing the apartment professionally, I did in-depth research into the nearby new development projects that were yet to be announced, and created marketing which touted the growing upscale properties that were coming to the area on 10th Avenue, before most brokers and buyers were aware of them.

Up until the transformation of the marketing, my seller had not received an offer above $3,200,000. Within a week of re-presenting the property, we had four offers on the table and went with an all-cash offer of $3,600,000.  We had a full price offer but the seller chose the lower offer given its all-cash nature.

The best part? Delivering an over market price by creating a look and marketing plan for the property that drew in a new set of buyers and created new demand and showed the apartment and area in a way that appealed more to buyers. This strengthened my commitment to bespoke marketing and its potential to deliver more for sellers than the standard price-chop approach that traditional brokers have applied for years to get a property sold. Why go down when you can be creative and effective and deliver more money into a seller’s pocket?

Finally, a buyer who visited the property and fell in love with the custom staging hired me to help them buy an area property for over $8,000,000. To succeed and then also be recognized for the customized approach that I use in real estate is something I am grateful for. It’s why I do what I do the way I do it – for my clients and for their long term benefit.



 

520 West Chelsea: CORE Defines a New Neighborhood

06 February, 2017 posted by: CORE

520 west Chelsea

CORE was tasked with the challenge of selling the Selldorf Architects-designed condo at 520 West Chelsea, the first ever new development project on the up-and-coming High Line Park. CORE sold out the condo at record prices by coining the new neighborhood “West Chelsea” and positioning the street as one of the most architecturally significant blocks in New York City. The team educated brokers and clients about the future of this pioneering neighborhood with private events, art shows and tours of the highline. The team’s success at 520 West Chelsea proves that CORE’s dedication to creativity and innovative produces excellent results.



 

House Call: 456 West 19th Street, 2/3D

07 October, 2016 posted by: CORE

456_west_19th_street_2_3d_01

THE LISTING
456 West 19th Street, 2/3D

THE AGENTS
Emily Beare
Lic. Assoc. Real Estate Broker
212-726-0786
ebeare@corenyc.com

David Beare
Lic. Assoc. Real Estate Broker
212-726-0743
dbeare@corenyc.com

THE DETAILS
This beautiful 2-bedroom offered at $2,795,000 is located in the heart of Chelsea with direct views of the High Line and gorgeous 18-foot floor-to-ceiling windows that flood the space with natural light. Stop by this Sunday for a look at this masterfully crafted home and afterward explore the best of everything the always lively Chelsea has to offer!

THE HOUSE CALL
Sun, Oct 9, 1:00 – 2:00



 

Market Update Monday: The Transformation of West Chelsea

09 November, 2015 posted by: CORE

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“West Chelsea as we know it today will be 100% transformed in less than five years.” Last Thursday night in a luxury one-bedroom apartment at the Chelsea Modern marketed by Tony Sargent and his team at CORE, Tim Crowley, Director of New Development, shared his incredibly in-depth knowledge of The High Line District’s planned future developments as well as what’s underway now. The invited audience of neighbors — a select group of New York architects and interior designers — listened intently as the rain fell outside.

Tim and Tony discussed the history of West Chelsea and the Meatpacking District from its light manufacturing and club hey-day past to the present level of mixed-use luxury residential among the Chelsea Art District as well as the future of the area including the fast developing Hudson Yards.

Historically, per Crowley, the Meatpacking District separated the West Village from Chelsea and limited its development appeal as did zoning laws. As The High Line was developed and the Meatpacking District grew into a chic and then more mainstream retail environment, West Chelsea became a natural and more affordable area for developers to lock their sights on. The High Line is the green ribbon which connects the West Village and the Whitney Museum at the south end to the fast developing Hudson Yards. It passes Related’s Zaha Hadid development and the Avenues School along the way with a whole new neighborhood being created along its path and under its influence, notes Sargent. Crowley added that West Chelsea appeals to many because while new developments are coming in in the mid-2,000s per square foot, there is a wide variety of existing and diverse housing in West Chelsea which makes it unique.

The future of Chelsea promises exciting new high-tier retail and restaurants as well as other cultural opportunities brought together by a flow of pedestrian traffic along 10th Avenue as the planned developments and Hudson Yards and the Culture Shed open, promised Crowley. New York has always been a city of transformation shared Sargent and Crowley, and this neighborhood transformation is being planned thoughtfully, addressing a neighbor’s concerns about the changes brought on by new developments.

“Expect most existing open or individual parcels of land in West Chelsea to be developed in the near future,” promised Crowley.

For more information on West Chelsea and The High Line District real estate contact Tony Sargent at Tsargent@corenyc.com.



 

West Chelsea’s High Line Continues to Expand

16 September, 2014 posted by: CORE

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Recognized as one of the largest public infrastructure projects in New York City history, the High Line continues to attract thousands of visitors everyday. Currently running from Gansevoort Street in the Meatpacking District upwards to 30th Street, the High Line is now preparing to open yet another portion of the popular elevated park to the public this Sunday, September 21st. With this newest section, the park is growing by 50%. According to an announcement on Friends of the High Line’s High Line Blog, the added Rail Yards section will extend the High Line to 34th Street, between 10th and 11th Avenues. “There’s so much to experience in the Rail Yards section,” says Friends of the High Line Co-Founder Joshua David. “It’s truly spectacular.”



 

Summer Staycation: NYC’s Must-See Art Exhibits

16 July, 2014 posted by: CORE

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As the international hub for some of the world’s most noted historic and modern art exhibits, New York City entices visitors and residents with its vast art scene. Home to several modern galleries, exhibits and museums such as The Museum of Modern Art and the renowned Whitney Museum, New York City remains a popular destination for those looking to indulge in the visual arts. Here is a roundup of some of the city’s most impressive art exhibits taking place this summer.

  • Widely regarded as one of the most influential artists of our time, Jeff Koons’ exhibit “A Retrospective” will be showcased at the Whitney Museum from now through October. From his famous balloon animals, to a massive ‘Play-Doh‘ sculpture, the exhibit features his best work dating back to 1978. Daily tours are open to the public and will be held every weekday and during select weekend hours.
  • Presented by MoMA, Rockaway!, in recognition of the ongoing recovery of the Rockaway Peninsula, is a curated public arts festival which features the work of several local Rockaway artists, including Patti Smith, along with Adrián Villar Rojas, Marina Abromovic, Terence Koh, Tom Sachs, Michael Stipe and others. Admission is free and the exhibit is set to run until September 1st at Fort Tilden and Rockaway Beach.
  • On the High Line, artist Ryan McNamara will be showcasing “Misty Malarky Ying Yang,” presented by High Line Art tomorrow evening at 7:30pm. The piece celebrates the 35th anniversary of President Jimmy Carter’s famous 1979 “Malaise Speech”. Admission is free and all ages are welcome to attend. Additionally, summer commissions include Edward Ruscha and Mark Dion.


 

West Chelsea’s New Identity

15 July, 2014 posted by: Tony Sargent

High Line

West Chelsea is being transformed block-by-block along The High Line, experiencing an unprecedented amount of luxury new development activity, starting with the new Whitney Museum on Gansevoort Street, to its apex at Hudson Yards. New co-ops and rental projects such as London Terrace and the Fitzroy Townhouses also add to the sophisticated flare of this rapidly expanding nabe. While press stories continue to tout the latest in this frenzy, West Chelsea has also managed to retain the charm of its 19th-century charm, while providing some of the city’s best views, as far as the Empire State Building and beyond.

Its historic district of beautiful Federal and Italianate houses create a boundary between the more loft-like Central Chelsea and trendy West Chelsea. The neighborhood’s luxury developments, permitted into existence with the changing of zoning from commercial to residential use, came on the heels of the support for the High Line. Today, developments designed by luminaries such as Lord Norman Foster, Zaha Hadid and Thomas Juul-Hansen are raising the bar for residential activity in the area, further anchoring The High Line District’s platinum reputation. Read the rest of this entry »



 

Three of a Kind: Chelsea Charm

31 October, 2013 posted by: CORE

Known for its stellar art galleries, popular restaurant scene and the newly developed High Line, Chelsea is easily regarded as one of New York City’s most coveted neighborhoods. Coupled with Manhattan’s exciting housing market activity, it’s no wonder why people continue to flock to the West Side when looking for a new home. Take a look at these three CORE listings, each offering a glimpse into why Chelsea is such a hotspot.

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Where: 144 West 18th Street, 4E
Size: 3-bedroom, 2.5-bathroom
Asking: $4,300,000
Listed by: Ivana Nikolic and Winchester Brown III

Featuring North, East, and South exposures, approximately 2,693 square-feet of space and hardwood flooring throughout, this mint-condition home is a great buy. Unit 4E offers custom-built bookshelves, high ceilings, 17 windows which are 8-feet tall, designer kitchen and bathrooms, central air, two bathrooms and a washer/dryer. The master bedroom has a windowed, en suite five-piece bath and a walk-in closet. Located in the Chainworks Building, additional amenities include a part-time doorman, keyed elevators, private storage units, bike room, outdoor residents’ lounge with gas grill and a rooftop sun-deck with Empire State Building views. Read the rest of this entry »



 

The Power of Home Staging

10 October, 2013 posted by: CORE

When selling a home, real estate professionals understand the importance of getting potential homebuyers to connect with a listing as soon as they walk through the door.  In that instant, a potential client envisions him or herself living, entertaining and/or raising a family in the space, making the presentation of the home a crucial selling factor.  Over the past several years, as real estate agents and brokers continue to come up with innovative ways to market a property, the trend of home staging has remained a popular cornerstone in many selling strategies.  With the primary function of home staging being to create a more attractive and welcoming environment for potential buyers through the use of furnishing, lighting and other design techniques, agents like Tony Sargent understand the importance of a well-staged home that provides buyers with an idea of the potential a space offers.  From virtual staging to enlisting the help of professional staging companies, Tony has witnessed the evolution of this trend and how the practice is now seen as somewhat critical among the real estate community.

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The photo above shows the profound impact a well-staged room creates.  Located at 444 West 19th Street, Tony’s listing underwent a total visual makeover, replacing the existing furniture and accents with more modern pieces, providing the space with more light and the appearance of more room.  In this side-by-side comparison, the home’s living room was outfitted with modern pieces that better highlight the gorgeous hardwood floors throughout, the room’s incredible view and extended the space by creating a separate informal dining area. Read the rest of this entry »



 

Photo of the Week: Photo Face-Off

04 October, 2013 posted by: CORE

With so many sites and attractions to capture throughout New York City, it’s tough to choose a single photograph every Friday for our “Photo of the Week” feature. With a keen eye for design and architecture, our agents consistently get shots of amazing New York moments, highlighting frozen points in time in a city that never stops moving. This week, we have decided to showcase two incredible images taken by two CORE brokers, each representing a different area of New York City. Think you have an eye for detail? Take a look at these great snapshots and tell us which photo you think is worthy of the title “Photo of the Week!”

Photo of the Week

During a morning stroll along the High Line, Tony Sargent captured this photo on the left, showing just a portion of the evolving westside project. Within the past five years, the High Line has helped spur the exponential development of the 10th Avenue corridor, now home to some of the city’s most exciting new developments and cultural hot spots. Ideally located about one block away from this popular new attraction, Tony’s listing at 444 West 19th Street puts you in the heart of this booming Chelsea neighborhood.

On the right, Emily Beare took a stunning photo of some of the New York City skyline on Saturday afternoon. As she was on her way to Brooklyn, Emily stopped to take this picture, showing the World Trade Center’s iconic centerpiece and the Frank Gehry-designed 8 Spruce Street, filtered by the cables of the Brooklyn Bridge.



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