Best Apartment I Ever Sold: Tony Sargent

27 June, 2017 posted by: CORE

Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Tony Sargent‘s sale at 444 West 19th Street, PH2 is his best one yet.

I was referred by a Beverly Hills broker to the LA-based seller of this West Chelsea penthouse. They’d bought it only eight months prior at $2,995,000, and wanted to sell at a 21% mark-up without any additional work having been done to the property.

The average price per square foot in the building was in the low $1,300’s yet we were going to market this property for close to $2,400 per square foot before all the new construction in the neighborhood was announced. After showing the property for 60 days to many buyers, I took the feedback from buyers (except that it was overpriced) and proposed to the seller that we remove all of his furniture except for the master bedroom set and re-stage the whole property with new furniture.

Working with staging consultant Susan Goldstein and her assistant, I spent six hours in their Brooklyn warehouse hand-picking furniture to soften the glass and mirrored surfaces of this unit. I also connected with CLIC! Bookstore on Centre Street and they kindly offered to lend me large-scale photography of nature which I innately felt would bring this in-the-sky property a more earthy grounded feel. Choosing more classic-contemporary furniture than the modernist white leather look that was already in the unit, I transformed the property over the course of two days.

In addition to re-photographing the apartment professionally, I did in-depth research into the nearby new development projects that were yet to be announced, and created marketing which touted the growing upscale properties that were coming to the area on 10th Avenue, before most brokers and buyers were aware of them.

Up until the transformation of the marketing, my seller had not received an offer above $3,200,000. Within a week of re-presenting the property, we had four offers on the table and went with an all-cash offer of $3,600,000.  We had a full price offer but the seller chose the lower offer given its all-cash nature.

The best part? Delivering an over market price by creating a look and marketing plan for the property that drew in a new set of buyers and created new demand and showed the apartment and area in a way that appealed more to buyers. This strengthened my commitment to bespoke marketing and its potential to deliver more for sellers than the standard price-chop approach that traditional brokers have applied for years to get a property sold. Why go down when you can be creative and effective and deliver more money into a seller’s pocket?

Finally, a buyer who visited the property and fell in love with the custom staging hired me to help them buy an area property for over $8,000,000. To succeed and then also be recognized for the customized approach that I use in real estate is something I am grateful for. It’s why I do what I do the way I do it – for my clients and for their long term benefit.


Hot Topic: Talking Mentorship with The Real Deal

31 May, 2017 posted by: CORE

Did you catch our very own Elizabeth Kee, Tony Sargent and Andrea Wells on The Real Deal last week? These agents were interviewed for a feature on the value of fostering a collaborative environment in the world of New York City real estate. Click the link to read what each had to say about the importance of mentorship and its prevalence at CORE!

Click here to read the full article: Winning friends and influencing brokers: How mentors can make or break a real estate career


Hot Topic: The Art of Staging

12 April, 2017 posted by: CORE


Did you catch agents Tony Sargent and Steve Snider in The Real Deal last week? Both were interviewed for a story on the value of staging a listing and offered examples of how it’s helped move a property and sell it above ask. Click the link below to read more insight from Tony and Steve!

Click here to read the full article: Staging for the starter apartment


VoiceAmerica with Tony Sargent

23 March, 2017 posted by: CORE

Tony Sargent 2015

This past Tuesday, CORE’s Tony Sargent was a guest on “Good Morning New York, Real Estate” with Vince Rocco discussing “bi-coastal connections.” Given his experience, Tony spoke to the process of moving from Los Angeles to New York or vice versa as agents in both cities need to be involved. Click the link and listen to the full interview to learn more and hear what Tony’s expertise regarding this topic.

Click here to listen to the full discussion: VoiceAmerica with Tony Sargent


House Call: 137 Franklin Street

17 March, 2017 posted by: CORE


137 Franklin Street, 4/3FL

Tony Sargent
Lic. Assoc. Real Estate Broker
Licensed as Antony Sargent

Offered at $7,495,000, this 4-bedroom, 4-bathroom, located in the heart of Tribeca, boasts two full floors and ultra-quiet casement windows, providing natural light throughout, as well as an unmatched sense of urban serenity.  Stop in this Sunday for an open house tour of this stunning loft home!

Sun, March 19, 1:00pm – 2:30pm


House Call: 225 Lafayette Street, 7D

02 December, 2016 posted by: CORE


225 Lafayette Street, 7D

Tony Sargent
Lic. Assoc. Real Estate Broker
Licensed as Antony Sargent

Offered at $3,795,000, this 2-bedroom condominium is located in the heart of Nolita. The sophisticated home features a modernized chef’s kitchen, an open living area and a private study right off the sun-drenched master bedroom. Don’t miss your opportunity to tour this fantastic home in one of New York City’s most lively neighborhoods!

Sun, Dec 4, 12:30 – 2:00


VoiceAmerica with Tony Sargent

01 December, 2016 posted by: CORE


Tony Sargent, CORE’s seasoned broker was a guest panelist on “Good Morning New York, Real Estate” with Vince Rocco earlier this week. Tony discussed the current status of the luxury market in downtown New York City and the influence of today’s political and economic climate on this market. Take a listen and find out everything you need to know about buying and selling luxury real estate downtown.

Click here to listen to the full discussion: Tony Sargent on Good Morning New York, Real Estate


Dwell Diaries: 151 West 17th Street, 3G

18 October, 2016 posted by: CORE


Dwell Diaries provides a peek at a “day-in-the-life” in one of CORE’s exclusive listings. From master suites to neighborhood hotspots, our diary doesn’t spare a detail!  

Waking up in the expansive master bedroom at 151 West 17th Street, 3G never gets tiring – especially when it’s the size of most New York City studios. Footsteps away, you will find an en-suite marble bathroom with a soaking tub and separate glass shower. Who needs a spa day when you can find peace and relaxation so close to home?

Should you desire a quiet breakfast at home, it’s easy to do so in this loft-like Chelsea home. Floor-to-ceiling windows accompany a spacious chef’s kitchen – perfect for experimenting your culinary skills with a decadent petit déjeuner. There’s no shortage of coffee shops and breakfast bars too. The Commons Chelsea, just around the corner, is the perfect stop for a coffee and croissant when on the run.

Galleries galore dot the Chelsea streets but other cultural gems like the Rubin Museum are a must for a weekend afternoon. The Monumental Lhasa is just one of many exhibitions to see into the New Year. Afterwards, take a detour on the way home and gather easy inspiration for dinner at the Union Square Greenmarket. Organic and local vegetables, specialty seafood and homemade baked goods are just a few of the items to peruse while navigating the lively outdoor market.

For those who prefer to end the day with a casual bistro dinner, it’s an absolute must to dine out at longtime neighborhood favorites like Le Singe Vert or Le Zie. Fancy authentic Greek fare instead? Periyali on 20th Street might just transport you to a sunset dinner along the Mediterranean. A short walk to the heart of the West Village to wrap up the evening provides some reprieve after a busy day in Chelsea. Culture, proximity and space – what more could you ask for at 151 West 17th Street, 3G?


Hot Topic: Tony Talks Tile

21 September, 2016 posted by: CORE


Notice anything unique about the ground you’ve been walking on? Tony Sargent was featured in The New York Times last week discussing boldly colored or patterned tile, a trend that has become very popular recently. Tony has seen this trend appearing in Brooklyn townhouses, and while some buyers find it charming, he advises homeowners to be cautious of the daring style.

Click here to read the full article: Tile Gains Footing All Over


Hot Topic: Rooftop Rarities

31 August, 2016 posted by: CORE


Curious to see where the lucky few go to escape the busy city streets? Take a look inside 20 Henry Street, PH2N58 Reade Street, PH5, and 309 West 86th Street, PH. These properties were featured in Metro last week for their rare private rooftop terraces and stunning views.

Click here for the full article: Inside Look: Five Private Roof Decks Atop New York City

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