House Call: 76 Madison Avenue, 11B

16 June, 2017 posted by: CORE

76 Madison Avenue, 11B

Michael Rubin
Lic. Assoc. Real Estate Broker

Lic. Associate Real Estate Broker

Offered at $2,955,000, this loft-like condo in Flatiron features 11-foot ceilings and seven oversized windows in addition to a dramatic great room that’s made for entertaining. Perfectly situated only moments from Madison Square Park, Eataly and other NoMad/Flatiron hot spots, there’s no shortage of things to do while enjoying boutique condo living offered at 76 Madison Avenue.

Sunday, June 18th, 12:00 – 1:30pm


Hot Topic: Loft conversion in SoHo

08 March, 2017 posted by: CORE


Did you catch Todd Lewin and Michael Rubin‘s listing at 284 Lafayette Street, 4D on The Wall Street Journal last week? This stunning Soho loft, originally built in 1892, features a captivating 65-foot-long wall of windows. Check out the link below to read about the top to bottom renovation at this 3,000-square foot home!

Click here to read the full article: A ‘Blank Space’ in Soho Becomes a Family Home


House Call: 284 Lafayette Street, 4D

10 February, 2017 posted by: CORE


284 Lafayette Street, 4D

Todd M Lewin
Lic. Assoc. Real Estate Broker

Michael Rubin
Lic. Assoc. Real Estate Broker

Offered at $5,850,000, this 3-bedroom, 3.5-bath loft is truly one-of-a-kind! The extravagant home recently underwent top to bottom renovation. It’s meticulously designed with soaring ceilings and 65 feet of west facing views through ten large windows overlooking one of Soho‘s best streets. If you are downtown this weekend, come check out this unforgettable home. You won’t want to miss it!

Sun, Feb 12, 1:00 – 2:30


House Call: 29 East 22nd Street, 12S

16 December, 2016 posted by: CORE


29 East 22nd Street, 12S

Michael Rubin
Lic. Assoc. Real Estate Broker

Offered at $4,250,000, this 4-bedroom Flatiron loft features soaring ceilings and huge arched windows, making the home warm and inviting. Not only is this propertysun-drenched and spacious with spectacular views, it’s also ideally located at the crossroads of Flatiron, Nomad and Madison Square Park. Take advantage of this Sunday’s open house to come and tour the beautiful space!

Sun, Dec 18, 1:00 – 2:30


Hot Topic: Fur Sale

24 August, 2016 posted by: CORE

130_West_30th_Street_PHA_01 (2)

Ever wonder where a furrier hangs his fur hat? This Chelsea penthouse atop the Cass Gilbert Building solves the mystery, as the New York Observer discovered last week. I’m sure you’ll agree PHA is fur-tastic!

For the full article click here: Fur Sale


Hot Topic: Challenges of Owning a Dog in NYC

15 June, 2016 posted by: CORE

UWS R2 002

If you’re a dog owner who is trying to find a dog-friendly listing, there are brokers who specialize in this category. Last week, StreetEasy featured CORE’s Michael Rubin in an article covering the struggles of owning a dog in New York City. The article highlighted CORE as an agency with many listings in pet-friendly buildings as well as Michael’s expertise on those buildings’ requirements and the best approach for pet-owners who double as clients.

For the full article click here: Challenges of Owning a Dog in NYC


Trends & Tides: CORE’s Collaborative Culture

07 October, 2015 posted by: Douglas Heddings


‘Trends & Tides’ takes a look at the ever changing environment of New York City real estate – past, present and future – by offering observations, analyzing perceptions and challenging myths, while giving a dose of reality along the way.

I began my real estate career in 1992 with an Upper West Side “mom & pop” brokerage company when agents carried over-sized index cards and a pocket full of change to make appointments from pay phones. I remember the excitement when I purchased my first gigantic Motorola flip phone with its huge telescopic antenna. That monster cell phone was a game changer, but not because I could now make appointments more easily. It was due to the fact that my colleagues and I were now able to communicate with each other in real time which vastly improved the buying and selling experiences of our customers. It was as close to real time property updates as we had experienced to date and the input we all shared on our property searches was beneficial to both the agent and the customer.

Fifteen years later when I opened my own company, I created a profit sharing business model which aligned everyone’s interest with each other and, most importantly, with the interest of each agent’s customer. It was collaboration on steroids and once again the consumer was the beneficiary of the entire team of agents, rather than just an individual. As someone who believes wholeheartedly in the power of collaboration, I could have never imagined just how selfless and powerful the collaborative culture at CORE could actually be!

Agents sharing their business plans, marketing strategies, collaborating on deals and generally treating one another with the respect of a loving family is what I have come to love about CORE. These are the intangibles that not only greatly benefit our customers but make CORE the most enjoyable environment for those of us lucky enough to call CORE home.


The RED Report: Truth In Common Colloquial Sayings

05 August, 2015 posted by: Shaun Osher

shaun red report

Shaun Osher’s ‘The RED Report’ examines all things real estate from resales to new development, offering opinions, analyses and forecasts from his point of view.

Over the past ten years of owning CORE, I’ve learned more than I could have ever imagined. There’s no better learning experience than diving into something head first, and having to figure it out. I’ve realized that some of the most common colloquial sayings hold true, and they carry weight once you’ve experienced them first hand.

Here are some of my favorite ones.

1) “A company is all about the people”

This one is easy. When I started CORE, I said that a company is only as good as it’s weakest person, and it’s proven to be true. “Weak” could mean different things to different companies, but it will correspond to the important values that define a company. If you’re a company that values integrity as a brand cornerstone, someone who lacks this quality would damage your brand.

2) “There’s no magic bullet”

Building a brokerage business is hard work. There’s no secret potion, no easy gimmick, or amount of money (even though that helps) that can build a truly great company.

3) “Rome wasn’t built in a day”

It takes significant time and effort from a lot of people to build a brand that will last. A new company will always have the momentum of being the “shiny new toy” that people will talk about, but this appeal will eventually wear off.

4) “Talk is cheap”

It’s easy to make a claim. Anyone can send out a press release that someone will write about, but over the long term, you will be judged by the actions you take and not the claims you make.

5) “It’s not for the faint of heart”

I guarantee there will be failure and heartbreak along the way. Markets will change. Your great initiative may flop. People will disappoint you. The unexpected will happen. But in order to grow, you have to forge ahead (in spite of it all) and weather whatever storm comes your way.


Good To The CORE

10 November, 2014 posted by: CORE

Tough Mudder

This weekend, Team CORE tackled a Tough Mudder in Kissimmee, Florida. Shaun Osher, Michael Rubin, Steve Snider, Sean Attebury and Ben Jacobs  – led by team cheerleaders Lisa Blumencranz and Bryan Baltimore – took on 12 miles designed to test strength, stamina, teamwork and mental grit. Over the course, the team ran through grass fields, grazing pastures and swampy mud to finish.

Congratulations to our Tough Mudders! Take a look at more photos of the team in action below. You can donate to Good To The CORE and the Wounded Warrior Project here.

Read the rest of this entry »


The Rubin Report: Mid-Range Luxury Homes

25 September, 2014 posted by: Michael Rubin


For the past several years, New York City has seen an incredible boom in ultra-luxury properties. Today, however, I would like to focus on another segment of the market that holds a great deal of opportunity for buyers today. Priced between $2.5 and $5 million, these mid-range luxury homes are also in high demand.

Despite this great demand, there are hardly any new mid-range luxury properties on the market. Developers continue to focus on over-the-top residences, but it is within this gap that buyers today can benefit.

Through strategic renovations and repositioning, a home’s value can be increased significantly. When house-hunting though, it is important to consider what small feasible changes can be made to increase the current net-worth. With demand for luxury residences expected to rise, now is the time to be prudent so that when the property is eventually relisted, it yields the highest return.

As an example, architect Frank Bostelmann has provided a range of insights below about how to realistically increase value in real estate through cost-effective measures. An esteemed architect known for a sophisticated approach to residential design, Frank shares some great tips that I know you will like: Read the rest of this entry »

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