Shaun Osher’s ‘The RED Report’ examines all things real estate from resales to new development, offering opinions, analyses and forecasts from his point of view.
Over the past ten years of owning CORE, I’ve learned more than I could have ever imagined. There’s no better learning experience than diving into something head first, and having to figure it out. I’ve realized that some of the most common colloquial sayings hold true, and they carry weight once you’ve experienced them first hand.
Here are some of my favorite ones.
1) “A company is all about the people”
This one is easy. When I started CORE, I said that a company is only as good as it’s weakest person, and it’s proven to be true. “Weak” could mean different things to different companies, but it will correspond to the important values that define a company. If you’re a company that values integrity as a brand cornerstone, someone who lacks this quality would damage your brand.
2) “There’s no magic bullet”
Building a brokerage business is hard work. There’s no secret potion, no easy gimmick, or amount of money (even though that helps) that can build a truly great company.
3) “Rome wasn’t built in a day”
It takes significant time and effort from a lot of people to build a brand that will last. A new company will always have the momentum of being the “shiny new toy” that people will talk about, but this appeal will eventually wear off.
4) “Talk is cheap”
It’s easy to make a claim. Anyone can send out a press release that someone will write about, but over the long term, you will be judged by the actions you take and not the claims you make.
5) “It’s not for the faint of heart”
I guarantee there will be failure and heartbreak along the way. Markets will change. Your great initiative may flop. People will disappoint you. The unexpected will happen. But in order to grow, you have to forge ahead (in spite of it all) and weather whatever storm comes your way.