Transformation on Museum Mile

22 May, 2017 posted by: CORE

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CORE was tasked by the developer of 1280 Fifth Avenue with selling a new development project by Central Park that had been plagued with a lack of sales and low pricing. CORE’s challenge was to transform the building with a completely new branding, marketing and sales campaign. We renamed and rebranded the project as One Museum Mile – a destination address.


By anchoring the building to the beginning of Museum Mile and connecting it to the world’s most elevated addresses and cultural destinations, CORE sold 99 apartments and shattered the neighborhood price per square foot record.


Crafting Homes at 141 Fifth Avenue

17 April, 2017 posted by: CORE

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For the high profile conversion project at 141 Fifth Avenue, CORE was tasked with hitting record prices during 2008’s fluctuating market. Determined to develop a one-of-kind product, CORE worked diligently with the architect to curate each residence, creating New York City’s first luxury development of bespoke homes. Amidst challenging economic times, CORE still achieved a 100% sell-out at 141 Fifth Avenue and set a record sales price of $2,000 per square foot for the Flatiron neighborhood – all without traditional advertising.


King & Sullivan: New Development in Red Hook

23 March, 2017 posted by: CORE

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Tim Crowley, CORE’s Managing Director of Innovation and Design, shares his neighborhood trend spotting experience and the value he sees in Red Hook.

New York City has long been a city of urban reinvention, with an ever migrating sense of “the next big thing.” Applying that context to new residential districts and expanding boundaries of existing neighborhoods is a key factor in our city’s dynamism. I vividly recall moving to New York City in 2001 and getting to know the Meatpacking District and the far West Village (west of Greenwich) as a somewhat seedy area with a ton of potential. The potential was realized in spades and now those neighborhoods have some of the most expensive real estate in the United States.

Fast forward a decade and a half, and the same market maturation has happened in Soho and NolitaBoerum Hill and Carroll Gardens and Dumbo and Williamsburg. Red Hook is on absolutely the same trajectory, and we couldn’t be more excited to work with developers who have taken the challenge head-on. Typically, as a neighborhood becomes more residential, you see modest attempts at introducing luxury housing. In the case of King & Sullivan and Red Hook, Sanba has thrown out that play book and built some of the best real estate in the market – city-wide. I do not exaggerate. I have been doing this for a bit and can assure that these homes are well-considered, well-planned, built like tanks and finished with a craftsman’s touch. I encourage you to come and explore Red Hook, explore King & Sullivan and see for yourself how Red Hook is building a brand that has the West Village’s waterfront, Dumbo’s industrial pedigree and Clinton Hill’s sense of scale. If you fall in love out there, don’t blame us, we warned you.


Walker Tower: Downtown Luxury Redefined

20 March, 2017 posted by: CORE

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CORE’s new development team was presented the challenge of turning Ralph Thomas Walker’s Verizon Building into an uber-luxury condominium in Chelsea. The building was built in 1929 as the center of telecommunications. So, transforming this building into a residential condominium with layouts that appealed to buyers was no easy task.

In order to accomplish their goal, the new development team put their creative minds together and created a “destination” building by educating buyers about the building’s stature and pedigree, reviving the legacy of the great Ralph Walker and collaborating with CetraRuddy to create generous layouts with luxurious finishes and amenities.

CORE’s efforts resulted in a record-breaking average per square foot of $3,500 at Walker Tower, the highest ever downtown and $10,000 per square foot for the penthouse. Finally, CORE created the Ralph Walker brand and in doing so, redefined downtown luxury.


520 West Chelsea: CORE Defines a New Neighborhood

06 February, 2017 posted by: CORE

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CORE was tasked with the challenge of selling the Selldorf Architects-designed condo at 520 West Chelsea, the first ever new development project on the up-and-coming High Line Park. CORE sold out the condo at record prices by coining the new neighborhood “West Chelsea” and positioning the street as one of the most architecturally significant blocks in New York City. The team educated brokers and clients about the future of this pioneering neighborhood with private events, art shows and tours of the highline. The team’s success at 520 West Chelsea proves that CORE’s dedication to creativity and innovative produces excellent results.