18 April, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Keren Ringler‘s sale at 115 East 86th Street, 52 is her best one yet.
Nearly two years ago, I was asked to represent the seller of 115 East 86th Street, 52. This was the best apartment I ever sold, not only because the apartment is a beautiful home, but also because it allowed me to use my varied skills and strengths as a broker, negotiator and stager.
The seller had many sentimental furnishings and had lived in the apartment for close to 20 years but understood the power of staging and presentation when listing an apartment. By working closely with a stager, I was able to minimize furnishings, repaint in some rooms to highlight the amazing natural light and emphasize benefits of other spaces within the home. Finally, excellent photography ensured we came to market with the apartment being superbly presented.
After one week on the market I had multiple offers from well-qualified buyers. As a team, the seller and I devised a selling strategy and I was able to negotiate with all of the potential buyers. I went to contract within 3 weeks and closed achieving the highest price paid for this particular line in the building. What made this even more fulfilling was that the results felt like it was a win-win for all parties involved!
04 April, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Matthew Cohen‘s sale at 77 Reade Street, 5E is his best one yet.
It is quite difficult to pick the “best apartment I ever sold,” as I love each and every one of my listings for different reasons. Every apartment has a story to tell, and I love using the details of each one to figure out how I am going to tell it. If I had to choose, I would say 5E at 77 Reade Street. I always enjoy selling lofts, as their living areas consistently generate a “wow” reaction out of buyers, but there is something indescribable about selling a manicured loft.
This is what 77 Reade is all about. Ever since the beginning of my career, I wanted to sell in the building because of the true conversion details. The developer who converted the building to condos wanted to mix the old with the new. Lofts that appeal to buyers who like open space and clean details. Nothing describes my personal and professional taste in real estate more: minimalism with a mix of pre-war and modern.
Everything from the exposed brick to the white Canova kitchen to the wall of windows, 5E is a property that will always have a special place in my heart. There is no better feeling than when the property’s story mixes perfectly with the energy of the sellers, therefore creating the perfect aesthetic. 5E made it very easy to come up with a story, the sellers are some of the most wonderful people on earth, which equated to a gorgeous apartment. I sold the loft over the asking price in only two weeks.
07 March, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Adie Kriegstein‘s sale at 17 Minetta Street is her best one yet.
It’s not easy to pick the “best apartment I ever sold” as each apartment I’ve sold truly holds a special place in my heart and has its own unique story as to why it’s also a candidate. I pride myself more than anything on amazing customer service and looking beyond the paycheck to the relationship I have formed with my clients. When my clients enjoy working with me, it ends up being not just one transaction but many. I often am introduced to their family and friends too, so I have many clients with whom I have sold everyone in their family homes. With that said, if I had to pick one particular listing as the “best apartment I ever sold” it would be the townhouse at 17 Minetta Street.
To be honest, I wasn’t even aware there was a Minetta Lane in the city but low and behold, like many hidden gems in the city, it’s something I had walked by more times than I could count. It’s a charming meandering lane right at the edge of Greenwich Village and the cusp of the West Village. In fact, some walking tours stroll down the lane.
When I received the listing, the sellers, who were referred to me by another client, put their entire trust into me, to get the home ready to sell. They had bought the townhouse a year prior and knew they would lose money, so there was already an emotional component to this transaction for them. The sellers moved out and I brought in a team of painters to repaint the interior entirely white and a top stager to furnish the entire house including the roof as well as a team of landscapers to revamp the garden and roof deck terrace.
There was a lot of interest in this townhouse and eventually it went for highest and best to a direct buyer. A family came in and I immediately hit it off with the wife, an artist. We ended up talking for 45 minutes without realizing so much time had passed – it’s safe to say we are kindred spirits. I’ve since attended one of her shows. As such, once they were in contract on 17 Minetta Street, they enrolled me to help sell their stunning corner loft at 54 Bleecker Street.
Truly nothing pleases me more than making long-lasting relationships with my clients and often deep friendships. Putting so much trust in another person’s hands isn’t easy and I see that as the largest compliment and my proudest achievement. Since then the wife has introduced me to her neighbors who are selling their home – it goes to show you never know who you’ll meet out there!
14 February, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Patrick Mills’ sale at 305 West 16th Street, 2H is his best one yet.
While I of course appreciate beautiful design and homes that make you say “wow”, I am motivated more by the relationships I build with my clients and sometimes even their dogs! With that said, when I reflect on the best apartment I ever sold, it’s no surprise that I immediately think about 305 West 16th Street, 2H and the people who sold and purchased it and of course, the dog that lived there.
Apartment 2H at 305 West 16th Street was my 60th transaction in the building and although beautifully designed and well decorated, I really connected with the newly married couple who were selling it. Furthermore, I also found a friendship in the couple who bought it and were just about to get married. And then of course there was Mousse, the sellers’ chocolate lab who was the mascot for this great Chelsea home.
The aesthetic of the apartment was very warm and worldly, decorated with pictures from the sellers’ travels across the globe. A certificate for climbing Mount Kilimanjaro was prominently displayed, and simply being in the space gave a sense that the sellers lived a very full life. On top of all this, Mousse, the sweetest chocolate Labrador you’ve ever met, brought the home to life and filled each room with love.
It was fitting that a lovely couple, just a few months from getting married, came to the first open house and immediately fell in love with the home and Mousse. There was no doubt that the pair felt the warmth and love the sellers had brought to the home. The couple wasted no time and quickly submitted a full ask offer. We closed 45 days later. Since then, the buyers have made this apartment their own and even brought a new mascot, their golden retriever, Bailey!
This was an extremely quick and easy transaction, but it was the people and Mousse that left a lasting impression on this seasoned broker.
24 January, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Adrian Noriega‘s sale at 15 West 20th Street, 9B is his best one yet.
I think every property has an interesting story behind it or something that really stands out, but one of the “best apartments I ever sold” has to be 15 West 20th Street, 9B at Altair 20. The moment I stepped into the residence, I knew it was special. The sellers’ design aesthetic was inspired by their affinity for Asian culture, resulting in a colorful and inviting space that reflected that region of the world. While it was exquisitely decorated, it was very specific to the sellers’ taste so I immediately knew that selling the property was going to have its challenges.
The bright colors throughout the home were so distinct, I predicted it would be a distraction for potential buyers as they walked through the space. For the most part, buyers would step off the elevator that entered directly into the residence and instantly comment on the bold colors. After several showings, I panicked on how I was going to approach my client who had just spent a significant amount of money decorating her “dream” apartment and ask her to undo it all. Thankfully, I didn’t have to.
After a few weeks on the market, we were presented with two strong cash offers and ultimately the buyer that won the property ended up buying most of the furniture because they, too, loved the design aesthetic. Our buyer appreciated the quality and craftsmanship of the fixtures, finishes and the inspiration behind the space. They said the ambiance of the apartment made them feel at home.
In short, I chose this as the “best apartment I ever sold” because I learned to not always be quick to react or adjust things. There are always a number of factors to consider when listing your client’s home. Each client should be approached uniquely because in the real estate industry, it is not a one-size-fits-all type of market.
03 January, 2017 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Henry Hershkowitz‘s sale at 340A West 11th Street, 1 is his best one yet.
It wasn’t easy trying to decide on the best apartment I ever sold. After making a list of my favorites, I didn’t settle on the enormous penthouse or the property in a glassy new development with amenities galore, but instead on the tiniest apartment I ever sold.
Located in the heart of the far West Village, 340A West 11th Street, 1 is a charming one bedroom apartment located in a rare historic circa 1850 “back house.” This minuscule but truly delightful home sits on a serene “secret garden” courtyard with lush landscaping, unique architectural details and charming sitting areas – all shaded by a 50’ elm tree!
The seller had called me a year before she was ready to sell as she wanted to prepare the home for the best possible selling price. The apartment had great bones and old world details, but hadn’t been upgraded in years. She was willing to put in the work needed to sell this home, so I advised her on what needed to be done to make the place shine. I visited every few months to examine the progress and give her more advice on how to improve the home. When the time finally came to list the property, 340A West 11th Street, 1 looked picture perfect which enabled me to focus on marketing the home’s wonderful details. Priced properly at $625,000, I expected the apartment to sell quickly at close to ask.
In the end, we sold the home over ask at $825,000, which thrilled the seller and allowed her to buy her dream home in the country. I was of course also thrilled. While this was not a big dollar deal for me as a broker, my advice and effort paid off in such a big way for a client who also worked so hard to make this result.
While the above should be enough to constitute this being one of my favorite apartments ever sold, the story doesn’t end there. The purchasers, one of whom is an artist, were down-sizing and asked me to sell their place. I have since become good friends with them and one of her gorgeous 6’x 6’ works, unable to fit in their new little home, now sits over the couch in my living room, reminding me of 340A West 11th Street, 1 every single day!
06 December, 2016 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why John Harrison‘s sale at 32 West 20th Street, 5 is his best one yet.
One of my favorite transactions ever was selling 32 West 20th Street, 5, a 4,000-square foot-loft space in Chelsea. What made this particular space so unique was that it was the former home of an artist, the late Lenore Tawney, who spent her final days weaving a tapestry of her life through all of her works and the loft itself. With little more than a small corner of space to herself where she slept, Lenore devoted the massive loft to the stacks, arrangements and hanging of various forms of mixed media artwork.
The challenge in selling 32 West 20th Street, 5 was to present an entirely usable space for a person to envision creating their own renovation while intentionally echoing the artistic spirit that defined the loft for so many years.
Working with the estate we decided to remove only duplicates of some of the art that had been collected on site. The estate agreed to leave behind some of the more iconic works of art that represented Lenore as an artist and evoked her contribution to her craft.
As we ushered potential buyers through 32 West 20th Street, 5, they realized that the loft was not just a “gallery” that someone also called home but rather an amazing opportunity to own an incredible space that had served one person’s creativity and would just as easily serve the next.
Ultimately, we found just the right buyers that fell in love not only with Lenore’s vision but the possibility to create their own.
Selling real estate means investing in people’s stories: helping some share those stories, and helping others write the next chapter in their own. For this reason, 32 West 20th Street, 5 is the best apartment I ever sold.
15 November, 2016 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Heather McDonough‘s sale at 427 West 21st Street, PLR is her best one yet.
When I reflect on all of the homes I have sold to choose my favorite, the contenders are the homes where the relationships or circumstances extend beyond that singular transaction. It’s not about the dollar value of a home or a commission, it’s the results. Proof of doing a job well done, adding or creating value for my clients and building lasting relationships are what’s most important to me.
My favorite sale to date has to be the gorgeous Parlor Floor at 427 West 21st Street across the street from the iconic Seminary on the best block in West Chelsea. This particular client has an incredible eye. His ability to capture a home’s inherent beauty in a way that transforms it into the quintessentially chic New York City dream home is something most can only aspire to accomplish one day. My client made my job easy in many ways, but he also had high expectations which certainly challenged me as a broker.
We met when I cold-called him as I had a buyer who was interested in purchasing his home off-market. The buyer was someone who missed out on another listing I had in that same building. We were able to put a deal together where both the buyer and seller were extremely happy. Furthermore, the buyer and her extended family have now purchased a total of five homes in the same building from us. After delivering a top-dollar sale on the first home I sold for him, I was awarded the listing at 427 West 21st Street, PLR.
In the end, we sold 427 West 21st Street, PLR for the full asking price. It was a complicated sale since it was a self-managed co-op with very little building documentation but we were carefully able to put the deal together. This sale was truly icing on the cake – one with many layers!
25 October, 2016 posted by: CORE
Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Emily Beare‘s sale at 39 Fifth Avenue, PHB is her best one yet.
The best apartment I ever sold is easily 39 Fifth Avenue, PHB. This home is particularly special to me not only because the clients are dear friends of mine, but also because I’ve had the pleasure of selling the property to them several years ago and then listing it for them when they decided to move.
After originally selling my client the home of his dreams in the West Village, his growing family inspired him to search for a one-of-a-kind three-bedroom in a pre-war building nearby. We agreed that the neighborhood of lower Fifth Avenue, particularly the blocks around West 11th and West 10th Streets, had a distinct magic and was the ideal area to find his and his family’s forever home. In a unique twist, the apartment that stuck with them was a three-bedroom duplex penthouse at 39 Fifth Avenue, which happened to be my listing. The home evoked a special feeling, something we couldn’t quite explain – but it was there. Since my clients needed more space than this apartment provided, I reached out to the owners of the one-bedroom next door and asked if they might be willing to sell. Sure enough, they were. I was able to sell both neighboring units and my clients were once again able to create the home of their dreams. This made for a true labor of love – for both my clients and myself.
To represent a home of this caliber, so beautifully designed, meant a lot to me professionally and personally. When it came time to move on and sell, I had the pleasure of showing the home to the most interesting people from across the world – all of whom appreciated the same feeling we experienced years ago. I trust the new owners now enjoy creating their own stories and memories at 39 Fifth Avenue, PHB. More than anything, it was so gratifying for me to see my client’s family and home evolve and be a part of that journey from start to finish.